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<text><![CDATA[Lech, you're going to present augmented reality to me<br />]]></text>
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<text><![CDATA[but I understand augmented reality -<br />]]></text>
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<text><![CDATA[it's just a load of hype, isn't it ?<br />]]></text>
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<text><![CDATA[or is there anything real here ?<br />]]></text>
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<text><![CDATA[Exactly. There's a reality that you perceive<br />]]></text>
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<text><![CDATA[but also the reality that is generated by the computer,<br />]]></text>
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<text><![CDATA[and they will be merged in front of your eyes<br />]]></text>
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<text><![CDATA[in a measure of minutes as I present.<br />]]></text>
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<text><![CDATA[And you can show me some practical purposes<br />]]></text>
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<text><![CDATA[for this technology,<br />]]></text>
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<text><![CDATA[can you - rather than just game playing and stuff ?<br />]]></text>
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<text><![CDATA[After, you will find it practical.<br>- OK, let's see what you can do.<br />]]></text>
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<text><![CDATA[So imagine - living in a world where publications in general<br />]]></text>
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<text><![CDATA[are made of paper,<br />]]></text>
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<text><![CDATA[but at the same time we have thriving, virtual roles<br />]]></text>
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<text><![CDATA[on the web.<br />]]></text>
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<text><![CDATA[With the internet, exactly. It's taught us to expect things in 3D actually.<br />]]></text>
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<text><![CDATA[Exactly, and we would like to merge<br />]]></text>
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<text><![CDATA[the potential capabilities of those two.<br />]]></text>
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<text><![CDATA[OK, so here,<br />]]></text>
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<text><![CDATA[I've just got a flat picture<br />]]></text>
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<text><![CDATA[of a Saab ROX motorcar<br />]]></text>
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<text><![CDATA[which looks very nice on that photograph<br />]]></text>
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<text><![CDATA[but I can't see behind or anything like that.<br />]]></text>
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<text><![CDATA[Lech, how can you fix that for me ? Show me.<br />]]></text>
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<text><![CDATA[So in the case of our application that we're demonstrating,<br />]]></text>
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<text><![CDATA[is that you take a mobile phone<br />]]></text>
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<text><![CDATA[you just watch the newspaper, magazine<br />]]></text>
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<text><![CDATA[or picture,<br />]]></text>
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<text><![CDATA[and the 3-dimensional image of the car itself will emerge.<br />]]></text>
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<text><![CDATA[OK. So an ordinary mobile phone. Nothing special about that mobile phone ?<br />]]></text>
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<text><![CDATA[Nokia N95 symbian s60, a very typical phone.<br />]]></text>
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<text><![CDATA[I just switch it.<br />]]></text>
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<text><![CDATA[And then when you look at the picture...<br />]]></text>
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<text><![CDATA[Yeah. OK, up pops the car in 3D !<br />]]></text>
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<text><![CDATA[Yeah, in 3D and you can actually rotate the screen,<br />]]></text>
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<text><![CDATA[rotate the newspaper and you can still see the car in 3 dimensions,<br />]]></text>
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<text><![CDATA[you can zoom out, zoom in, just moving your hands.<br />]]></text>
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<text><![CDATA[So imagine the possibilities,<br />]]></text>
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<text><![CDATA[there are visual things popping up<br />]]></text>
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<text><![CDATA[in reality around it,<br />]]></text>
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<text><![CDATA[and it doesn't have to be a car it could be anything,<br />]]></text>
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<text><![CDATA[anything that you can create in 3D.<br />]]></text>
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<text><![CDATA[OK - but what's happened here, in order to get that 3D car<br />]]></text>
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<text><![CDATA[from this flat picture ?<br />]]></text>
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<text><![CDATA[There's some pre-programming going on yep ?<br />]]></text>
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<text><![CDATA[The person who has printed this<br />]]></text>
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<text><![CDATA[has notified your system -<br />]]></text>
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<text><![CDATA[we've printed this picture, when it gets looked at we need to see...<br />]]></text>
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<text><![CDATA[The publisher had to create a 3-dimensional model of the car<br />]]></text>
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<text><![CDATA[and put it into the platform that we provide<br />]]></text>
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<text><![CDATA[and then it's just a typical process of computerization<br />]]></text>
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<text><![CDATA[So we have an application that unloads<br />]]></text>
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<text><![CDATA[the model on the basis of the photography which is recognised.<br />]]></text>
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<text><![CDATA[But of course the biggest problem in this flow<br />]]></text>
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<text><![CDATA[is how to create 3-dimensional models ?<br />]]></text>
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<text><![CDATA[Because most people can't do it.<br />]]></text>
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<text><![CDATA[I mean, we can draw<br />]]></text>
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<text><![CDATA[but most of us can't use three-dimensional CAD programmes<br />]]></text>
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<text><![CDATA[and this is something else that we addressed, enabling…<br />]]></text>
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<text><![CDATA[OK, so the actual creation of the 3-D images<br />]]></text>
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<text><![CDATA[is very difficult,<br />]]></text>
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<text><![CDATA[and you have a shortcut for that ?<br>- Exactly.<br>- Can you demonstrate that ?<br />]]></text>
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<text><![CDATA[Yes, of course. Imagine that you were just a typical businessman,<br />]]></text>
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<text><![CDATA[and you like to share information...<br />]]></text>
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<text><![CDATA[Yes, you want to take my photograph here<br />]]></text>
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<text><![CDATA[So, we have a business card here, a typical business card,<br />]]></text>
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<text><![CDATA[with an addition, and this addition is a flash code,<br />]]></text>
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<text><![CDATA[that contains some information, and using our system, we will…<br />]]></text>
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<text><![CDATA[Typical business card, strange hieroglyphic on the back<br />]]></text>
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<text><![CDATA[Yeah – so what we can do with this.<br />]]></text>
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<text><![CDATA[We have provided the typical webpage<br />]]></text>
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<text><![CDATA[that uses a standard webcam<br />]]></text>
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<text><![CDATA[to create a three-dimensional representation of your face<br />]]></text>
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<text><![CDATA[So this might be a high Street booth or something like that,<br />]]></text>
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<text><![CDATA[or a service area.<br />]]></text>
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<text><![CDATA[Ok, so I sit here in front of the camera<br />]]></text>
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<text><![CDATA[and I present my ugly mug to the camera<br />]]></text>
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<text><![CDATA[And then I just take a snapshot of you,<br />]]></text>
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<text><![CDATA[of your face, the camera automatically recognizes your face,<br />]]></text>
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<text><![CDATA[and  reports me to Interpol and I'll be – oh-  it didn't seem to recognize my face.<br />]]></text>
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<text><![CDATA[Well, I can't say I blame it.<br />]]></text>
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<text><![CDATA[Maybe, sometimes the glasses<br />]]></text>
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<text><![CDATA[OK, we'll try without the specs.<br />]]></text>
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<text><![CDATA[Alright, so I'm going to take the photograph again, right ?<br />]]></text>
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<text><![CDATA[- This time it worked.<br>- So we upload your photograph,<br />]]></text>
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<text><![CDATA[Then we have to choose your business card<br />]]></text>
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<text><![CDATA[Yes, I'll be Stanislaw Orange, International Russian criminal…<br />]]></text>
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<text><![CDATA[All right, your business card is ready by now.<br />]]></text>
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<text><![CDATA[OK. And now I still have a business card,<br />]]></text>
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<text><![CDATA[it still has the black flash on the back,<br />]]></text>
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<text><![CDATA[but we're going to show it to the device,<br />]]></text>
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<text><![CDATA[which is a mobile phone.<br />]]></text>
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<text><![CDATA[So this is a mobile phone,<br />]]></text>
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<text><![CDATA[then we just start our application<br />]]></text>
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<text><![CDATA[and when you look through your mobile phone at the flash code,<br />]]></text>
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<text><![CDATA[your three-dimensional representation of your face will emerge.<br />]]></text>
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<text><![CDATA[And you can rotate it.<br />]]></text>
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<text><![CDATA[Yeah, it does indeed show the side of my face.<br />]]></text>
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<text><![CDATA[You covered the flashcode.<br>- Oh yeah yeah.<br />]]></text>
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<text><![CDATA[That is actually working, that is actually working.<br />]]></text>
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<text><![CDATA[It is difficult to see it on the camera,<br />]]></text>
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<text><![CDATA[but if I turn that sideways you can get a profile of my huge nose,<br />]]></text>
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<text><![CDATA[I turn it sideways again<br />]]></text>
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<text><![CDATA[there we go, look at that –<br />]]></text>
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<text><![CDATA[look at the light shining off that bald head – amazing.<br />]]></text>
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<text><![CDATA[I guess you could use this for identity purposes,<br />]]></text>
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<text><![CDATA[it's not just a gimmick, is it?<br />]]></text>
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<text><![CDATA[You know, this could be on an identity card,<br />]]></text>
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<text><![CDATA[and the thing is because it is just an unrecognizable square like that,<br />]]></text>
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<text><![CDATA[it's kind of also quite secure, isn't it ?<br />]]></text>
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<text><![CDATA[I wouldn't say so, at this point.<br />]]></text>
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<text><![CDATA[You'd have to produce a secure way to…<br> - OK, so it's not encrypted at the moment.<br />]]></text>
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<text><![CDATA[I would not use it for…security purposes.<br />]]></text>
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<text><![CDATA[You wouldn't put that on your passport.  Not yet.<br />]]></text>
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<text><![CDATA[Could you not see that as being of use,<br />]]></text>
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<text><![CDATA[you know, in the future, where you have a passport, and that's all  that appears on the passport,<br />]]></text>
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<text><![CDATA[and when they look at it, they see a picture.<br />]]></text>
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<text><![CDATA[Generally, I wouldn't use flash codes any more at this point,<br />]]></text>
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<text><![CDATA[because any kind of image,<br />]]></text>
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<text><![CDATA[any kind of arrangement of words - of documents -<br />]]></text>
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<text><![CDATA[could be used as a trigger for releasing those augmentations.<br />]]></text>
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<text><![CDATA[So flash codes are just, for now, to make things easier.<br />]]></text>
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<text><![CDATA[OK, so the point you're making is that flash code is not necessary –<br />]]></text>
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<text><![CDATA[and of course that's obvious, because when you showed us this,<br />]]></text>
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<tcIn>00:06:29</tcIn>
<tcOut>00:06:33</tcOut>
<text><![CDATA[that there is no flash code on it, yet you managed to bring out a 3-D image.<br> - Exactly.<br />]]></text>
</item>
<item>
<tcIn>00:06:33</tcIn>
<tcOut>00:06:36</tcOut>
<text><![CDATA[So the software was just recognizing the image,<br />]]></text>
</item>
<item>
<tcIn>00:06:36</tcIn>
<tcOut>00:06:42</tcOut>
<text><![CDATA[and the image was what was making the software produce the 3-D image.<br> - Exactly.<br />]]></text>
</item>
<item>
<tcIn>00:06:42</tcIn>
<tcOut>00:06:45</tcOut>
<text><![CDATA[Exactly. So any kind of arrangement of image could be unique,<br />]]></text>
</item>
<item>
<tcIn>00:06:45</tcIn>
<tcOut>00:06:47</tcOut>
<text><![CDATA[I mean is unique.<br />]]></text>
</item>
<item>
<tcIn>00:06:47</tcIn>
<tcOut>00:06:49</tcOut>
<text><![CDATA[And this is how humans perceive uniqueness,<br />]]></text>
</item>
<item>
<tcIn>00:06:49</tcIn>
<tcOut>00:06:52</tcOut>
<text><![CDATA[and the software application can too.<br />]]></text>
</item>
<item>
<tcIn>00:06:52</tcIn>
<tcOut>00:06:54</tcOut>
<text><![CDATA[so this is where we are leading to,<br />]]></text>
</item>
<item>
<tcIn>00:06:54</tcIn>
<tcOut>00:07:03</tcOut>
<text><![CDATA[and we'd like to create a software which is very optimised and can recognize any arrangement.<br />]]></text>
</item>
<item>
<tcIn>00:07:03</tcIn>
<tcOut>00:07:06</tcOut>
<text><![CDATA[Now, the graphics.<br> - This technology is ready,<br />]]></text>
</item>
<item>
<tcIn>00:07:06</tcIn>
<tcOut>00:07:09</tcOut>
<text><![CDATA[Yes.<br> - Is the market ready for it ?<br />]]></text>
</item>
<item>
<tcIn>00:07:09</tcIn>
<tcOut>00:07:11</tcOut>
<text><![CDATA[That's a good question.<br />]]></text>
</item>
<item>
<tcIn>00:07:11</tcIn>
<tcOut>00:07:15</tcOut>
<text><![CDATA[I believe the content distribution platform is ready<br />]]></text>
</item>
<item>
<tcIn>00:07:15</tcIn>
<tcOut>00:07:20</tcOut>
<text><![CDATA[in the prototype stage, it will be ready for market at any time…<br />]]></text>
</item>
<item>
<tcIn>00:07:20</tcIn>
<tcOut>00:07:23</tcOut>
<text><![CDATA[So could you go into detail with the software..<br />]]></text>
</item>
<item>
<tcIn>00:07:23</tcIn>
<tcOut>00:07:25</tcOut>
<text><![CDATA[Yes, the biggest problem is the content.<br />]]></text>
</item>
<item>
<tcIn>00:07:25</tcIn>
<tcOut>00:07:28</tcOut>
<text><![CDATA[So we have to promote the idea<br />]]></text>
</item>
<item>
<tcIn>00:07:28</tcIn>
<tcOut>00:07:31</tcOut>
<text><![CDATA[so the content providers will use it as an advertisement,<br />]]></text>
</item>
<item>
<tcIn>00:07:31</tcIn>
<tcOut>00:07:35</tcOut>
<text><![CDATA[as a new way to distribute advertising,<br />]]></text>
</item>
<item>
<tcIn>00:07:35</tcIn>
<tcOut>00:07:38</tcOut>
<text><![CDATA[and also the customers would be equipped<br />]]></text>
</item>
<item>
<tcIn>00:07:38</tcIn>
<tcOut>00:07:40</tcOut>
<text><![CDATA[with high-grade mobile phones,<br />]]></text>
</item>
<item>
<tcIn>00:07:40</tcIn>
<tcOut>00:07:42</tcOut>
<text><![CDATA[or also the web with webcams,<br />]]></text>
</item>
<item>
<tcIn>00:07:42</tcIn>
<tcOut>00:07:45</tcOut>
<text><![CDATA[this is generally what the market is ready for.<br />]]></text>
</item>
<item>
<tcIn>00:07:45</tcIn>
<tcOut>00:07:47</tcOut>
<text><![CDATA[The mobile phones are also there,<br />]]></text>
</item>
<item>
<tcIn>00:07:47</tcIn>
<tcOut>00:07:50</tcOut>
<text><![CDATA[but they are a very small part of the market.<br />]]></text>
</item>
<item>
<tcIn>00:07:50</tcIn>
<tcOut>00:07:53</tcOut>
<text><![CDATA[OK, so we have the technology but as yet we don't have the content.<br />]]></text>
</item>
<item>
<tcIn>00:07:53</tcIn>
<tcOut>00:07:55</tcOut>
<text><![CDATA[But I think we've seen - history has proved,<br />]]></text>
</item>
<item>
<tcIn>00:07:55</tcIn>
<tcOut>00:07:57</tcOut>
<text><![CDATA[that if we bring the technology,<br />]]></text>
</item>
<item>
<tcIn>00:07:57</tcIn>
<tcOut>00:07:59</tcOut>
<text><![CDATA[the content comes very quickly after it.<br />]]></text>
</item>
<item>
<tcIn>00:07:59</tcIn>
<tcOut>00:08:03</tcOut>
<text><![CDATA[I mean even just books, printed books, is a prime example of that.<br />]]></text>
</item>
<item>
<tcIn>00:08:03</tcIn>
<tcOut>00:08:06</tcOut>
<text><![CDATA[There weren't many books around until they invented the printing press.<br />]]></text>
</item>
<item>
<tcIn>00:08:06</tcIn>
<tcOut>00:08:09</tcOut>
<text><![CDATA[And then there was an explosion in the printing of books.<br />]]></text>
</item>
<item>
<tcIn>00:08:09</tcIn>
<tcOut>00:08:13</tcOut>
<text><![CDATA[So hopefully something like this will bring back the ability to spice up<br />]]></text>
</item>
<item>
<tcIn>00:08:13</tcIn>
<tcOut>00:08:17</tcOut>
<text><![CDATA[otherwise flat 2-dimensional catalogues like the catalogue there.<br />]]></text>
</item>
<item>
<tcIn>00:08:17</tcIn>
<tcOut>00:08:19</tcOut>
<text><![CDATA[Exactly.<br />]]></text>
</item>
<item>
<tcIn>00:08:19</tcIn>
<tcOut>00:08:23</tcOut>
<text><![CDATA[We had a demonstration earlier where we used the IKEA catalogue<br />]]></text>
</item>
<item>
<tcIn>00:08:23</tcIn>
<tcOut>00:08:26</tcOut>
<text><![CDATA[and we placed a virtual piece of furniture on the floor in here,<br />]]></text>
</item>
<item>
<tcIn>00:08:26</tcIn>
<tcOut>00:08:30</tcOut>
<text><![CDATA[so you could sort of see what that furniture might look like in your room.<br />]]></text>
</item>
<item>
<tcIn>00:08:30</tcIn>
<tcOut>00:08:32</tcOut>
<text><![CDATA[Unfortunately I don't think that's going to work too well<br />]]></text>
</item>
<item>
<tcIn>00:08:32</tcIn>
<tcOut>00:08:34</tcOut>
<text><![CDATA[with the camera in this particular arrangement,<br />]]></text>
</item>
<item>
<tcIn>00:08:34</tcIn>
<tcOut>00:08:37</tcOut>
<text><![CDATA[I think it might be quite hard to pick it up.<br />]]></text>
</item>
<item>
<tcIn>00:08:37</tcIn>
<tcOut>00:08:42</tcOut>
<text><![CDATA[But basically we put a flashcode on the floor,<br />]]></text>
</item>
<item>
<tcIn>00:08:42</tcIn>
<tcOut>00:08:44</tcOut>
<text><![CDATA[and when we looked at it through the camera –<br />]]></text>
</item>
<item>
<tcIn>00:08:44</tcIn>
<tcOut>00:08:48</tcOut>
<text><![CDATA[we'll try it, shall we ? See if it turns into a chair.<br />]]></text>
</item>
<item>
<tcIn>00:08:48</tcIn>
<tcOut>00:08:53</tcOut>
<text><![CDATA[I think the light might just make it difficult to pick this up on the camera.<br />]]></text>
</item>
<item>
<tcIn>00:08:53</tcIn>
<tcOut>00:08:56</tcOut>
<text><![CDATA[OK. That is a chair.<br />]]></text>
</item>
<item>
<tcIn>00:08:56</tcIn>
<tcOut>00:09:00</tcOut>
<text><![CDATA[Believe me, that is a chair. Here we go.<br />]]></text>
</item>
<item>
<tcIn>00:09:00</tcIn>
<tcOut>00:09:02</tcOut>
<text><![CDATA[It's downloading the content..<br />]]></text>
</item>
<item>
<tcIn>00:09:02</tcIn>
<tcOut>00:09:05</tcOut>
<text><![CDATA[OK. And the chair has appeared,<br />]]></text>
</item>
<item>
<tcIn>00:09:05</tcIn>
<tcOut>00:09:07</tcOut>
<text><![CDATA[I don't know if we can see that on the camera.<br />]]></text>
</item>
<item>
<tcIn>00:09:07</tcIn>
<tcOut>00:09:10</tcOut>
<text><![CDATA[Yes we can, I think<br> - Are you getting that ?<br />]]></text>
</item>
<item>
<tcIn>00:09:10</tcIn>
<tcOut>00:09:13</tcOut>
<text><![CDATA[OK, so the practical – now this isn't just a toy,<br />]]></text>
</item>
<item>
<tcIn>00:09:13</tcIn>
<tcOut>00:09:16</tcOut>
<text><![CDATA[this is practical. If you were an interior designer or something,<br />]]></text>
</item>
<item>
<tcIn>00:09:16</tcIn>
<tcOut>00:09:18</tcOut>
<text><![CDATA[you could place that chair there,<br />]]></text>
</item>
<item>
<tcIn>00:09:18</tcIn>
<tcOut>00:09:22</tcOut>
<text><![CDATA[and you could immediately say, you know, no, it doesn't work too well with a checked carpet.<br />]]></text>
</item>
<item>
<tcIn>00:09:22</tcIn>
<tcOut>00:09:24</tcOut>
<text><![CDATA[Let's change the carpet, or choose a different chair.<br />]]></text>
</item>
<item>
<tcIn>00:09:24</tcIn>
<tcOut>00:09:29</tcOut>
<text><![CDATA[Doesn't fit my room, wrong colour, wrong shape – brilliant!<br />]]></text>
</item>
<item>
<tcIn>00:09:34</tcIn>
<tcOut>00:09:36</tcOut>
<text><![CDATA[And you don't have to bring the chair all the way back here<br />]]></text>
</item>
<item>
<tcIn>00:09:36</tcIn>
<tcOut>00:09:39</tcOut>
<text><![CDATA[and then take it all the way back because it's the wrong chair.<br />]]></text>
</item>
<item>
<tcIn>00:09:39</tcIn>
<tcOut>00:09:44</tcOut>
<text><![CDATA[That's in scale, yeah ? <br>- Yes<br> - That's in scale, that's amazing.<br />]]></text>
</item>
</mySub>
