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<text><![CDATA[FLASHCODES AND HYPERCONTENT: <br> THE SCIENTIFIC BACKDROP<br />]]></text>
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<text><![CDATA[Flashcode is derived from DataMatrix technology,<br />]]></text>
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<text><![CDATA[which is completely open,<br />]]></text>
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<text><![CDATA[and which represents a barcode in two dimensions.<br />]]></text>
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<text><![CDATA[Perhaps you have already come across it<br />]]></text>
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<text><![CDATA[on bus shelters, books,<br />]]></text>
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<text><![CDATA[and pre-packaged products.<br />]]></text>
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<text><![CDATA[It's a barcode with small black dots and small white dots<br />]]></text>
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<text><![CDATA[which contains digital information<br />]]></text>
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<text><![CDATA[and which enables a weblink to be located<br />]]></text>
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<text><![CDATA[or simply accesses a piece of digital content.<br />]]></text>
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<text><![CDATA[Which networks use flashcodes?<br />]]></text>
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<text><![CDATA[When you use your mobile terminal or mobile phone.<br />]]></text>
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<text><![CDATA[You scan, you flash this two-dimensional barcode<br />]]></text>
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<text><![CDATA[and you are automatically sent to the web<br />]]></text>
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<text><![CDATA[where you will collect - just as if you were going through a PC -<br />]]></text>
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<text><![CDATA[a piece of digital content, a PDF file,<br />]]></text>
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<text><![CDATA[a video, a sound...<br />]]></text>
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<text><![CDATA[Access is easy, and it allows<br />]]></text>
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<text><![CDATA[content to be obtained immediately.<br />]]></text>
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<text><![CDATA[Technology that is accessible to all ?<br />]]></text>
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<text><![CDATA[Flashcode technology is likely to be available<br />]]></text>
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<text><![CDATA[on all mobile phones which have a camera.<br />]]></text>
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<text><![CDATA[And then, it's up to the operators<br />]]></text>
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<text><![CDATA[to set up the specific small application<br />]]></text>
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<text><![CDATA[on the mobile phone.<br />]]></text>
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<text><![CDATA[so that, in fact,<br />]]></text>
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<text><![CDATA[the user can flash this two-dimensional barcode.<br />]]></text>
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<text><![CDATA[Today, you can have access<br />]]></text>
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<text><![CDATA[by entering: www.flashcode.fr,<br />]]></text>
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<text><![CDATA[which is the download platform for the application<br />]]></text>
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<text><![CDATA[where you have telephones of the previous generation.<br />]]></text>
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<text><![CDATA[All new generation phones<br />]]></text>
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<text><![CDATA[have been fitted by the mobile operators<br />]]></text>
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<text><![CDATA[as soon as they came off the production line,<br />]]></text>
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<text><![CDATA[with this application.<br />]]></text>
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<text><![CDATA[An example of flashcode use ?<br />]]></text>
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<text><![CDATA[Euro Disney wanted to initiate a new relationship with its users,<br />]]></text>
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<text><![CDATA[before, during and after a visit to its theme parks.<br />]]></text>
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<text><![CDATA[Within the context of this ambition,<br />]]></text>
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<text><![CDATA[they wanted to use new media - the mobile phone,<br />]]></text>
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<text><![CDATA[by putting two-dimensional barcodes into the parks,<br />]]></text>
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<text><![CDATA[as well as in their advertising,<br />]]></text>
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<text><![CDATA[on bus-shelters, etc.<br />]]></text>
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<text><![CDATA[In short, a fairly huge potential fuelled by<br />]]></text>
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<text><![CDATA[a ubiquitous marketing logic -<br />]]></text>
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<text><![CDATA[because this flashcode technology,<br />]]></text>
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<text><![CDATA[which is simple to print and easy to access,<br />]]></text>
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<text><![CDATA[allows users, ultimately,<br />]]></text>
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<text><![CDATA[to have the brand and to maintain a privileged relationship<br />]]></text>
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<text><![CDATA[with your favourite service provider.<br />]]></text>
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<text><![CDATA[Towards everyday use of flashcodes?<br />]]></text>
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<text><![CDATA[The potential is vast and diverse.<br />]]></text>
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<text><![CDATA[The Service Providers are now in control of the cursor.<br />]]></text>
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<text><![CDATA[The RATP is preparing to deploy<br />]]></text>
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<text><![CDATA[almost 50.000 flashcodes in bus-shelters.<br />]]></text>
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<text><![CDATA[These are subjects which many people are very interested in,<br />]]></text>
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<text><![CDATA[and which will, I think catalyse usage.<br />]]></text>
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<text><![CDATA[As an aside - in Asia,<br />]]></text>
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<text><![CDATA[this technology has already been in use for years and years.<br />]]></text>
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<text><![CDATA[It can even be found on websites,<br />]]></text>
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<text><![CDATA[in the TV media environment.<br />]]></text>
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<text><![CDATA[It can even be found on gravestones,<br />]]></text>
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<text><![CDATA[so that digital information about the deceased can be recovered.<br />]]></text>
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<text><![CDATA[So we can imaginer a great many services,<br />]]></text>
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<text><![CDATA[before, during, and after a purchase,<br />]]></text>
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<text><![CDATA[before, during and after a visit.<br />]]></text>
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<text><![CDATA[In short, the potential is huge<br />]]></text>
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<text><![CDATA[and  I think that creativity<br />]]></text>
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<text><![CDATA[and imagination<br />]]></text>
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<text><![CDATA[is, in the end, on the side of actors and Service Providers.<br />]]></text>
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<text><![CDATA[You can find more videos at <br>www.hyperbook-lesensdeschoses.com<br />]]></text>
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<text><![CDATA[Orange-innovation.tv<br>Innovation has found its television<br />]]></text>
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