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<text><![CDATA[6 months ago we signed this partnership with Wikipedia.<br />]]></text>
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<text><![CDATA[The objective was to get access<br />]]></text>
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<text><![CDATA[for Orange users to Wikipedia content<br />]]></text>
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<text><![CDATA[and doing search<br />]]></text>
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<text><![CDATA[spreading Wikipedia content in Europe.<br />]]></text>
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<text><![CDATA[The main reason that Wikimedia foundation<br />]]></text>
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<text><![CDATA[joined in this partnership with Orange<br />]]></text>
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<text><![CDATA[is that we really found<br />]]></text>
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<text><![CDATA[that we wanted to work with different businesses<br />]]></text>
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<text><![CDATA[to extend our mission-related objectives<br />]]></text>
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<text><![CDATA[by getting more knowledge to more people<br />]]></text>
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<text><![CDATA[and Orange was a really good cultural fit for us.<br />]]></text>
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<text><![CDATA[6 months after the signing of the partnership<br />]]></text>
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<text><![CDATA[we have already implemented<br />]]></text>
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<text><![CDATA[most of what we wanted to do with Wikipedia -<br />]]></text>
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<text><![CDATA[that is to say a few co-branded<br />]]></text>
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<text><![CDATA[mobile and web channels,<br />]]></text>
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<text><![CDATA[and the possibility -<br />]]></text>
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<text><![CDATA[whenever people search on the Orange website<br />]]></text>
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<text><![CDATA[to have information<br />]]></text>
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<text><![CDATA[leveraging Wikipedia content.<br />]]></text>
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<text><![CDATA[We've actually hit some pretty major milestones<br />]]></text>
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<text><![CDATA[in the fact that we've got our content<br />]]></text>
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<text><![CDATA[integrated into a lot of Orange properties,<br />]]></text>
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<text><![CDATA[and the 4 main ones obviously, languagewise<br />]]></text>
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<text><![CDATA[are Spanish, French, Portuguese and English.<br />]]></text>
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<text><![CDATA[And you know within those languages<br />]]></text>
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<text><![CDATA[the countries are Poland, France, Spain and the UK.<br />]]></text>
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<text><![CDATA[We have already developed several widgets<br />]]></text>
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<text><![CDATA[on the mobile but we are also working<br />]]></text>
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<text><![CDATA[on the desktop widget<br />]]></text>
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<text><![CDATA[for Apple Dashboard,<br />]]></text>
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<text><![CDATA[but also Microsoft -<br />]]></text>
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<text><![CDATA[and we are about to launch that.<br />]]></text>
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<text><![CDATA[And we are also doing<br />]]></text>
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<text><![CDATA[a lot of social media communication campaign,<br />]]></text>
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<text><![CDATA[one of them is currently running<br />]]></text>
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<text><![CDATA[in France.<br />]]></text>
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<text><![CDATA[We have created an Orange-Wikipedia Twitter account<br />]]></text>
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<text><![CDATA[and everyday we send a question<br />]]></text>
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<text><![CDATA[to which people can react.<br />]]></text>
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<text><![CDATA[For example, today's question of today was about<br />]]></text>
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<text><![CDATA[''Speaking about Indiana Jones and the Temple of Doom''<br />]]></text>
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<text><![CDATA[So we try to tease users<br />]]></text>
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<text><![CDATA[into accessing the Orange Wikipedia channel<br />]]></text>
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<text><![CDATA[and today we have more than 400 followers,<br />]]></text>
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<text><![CDATA[so it was also very interesting for us<br />]]></text>
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<text><![CDATA[to test such a communication campaign.<br />]]></text>
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<text><![CDATA[In 2010 we want to expand the reach<br />]]></text>
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<text><![CDATA[and we're thinking about different areas we can go into.<br />]]></text>
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<text><![CDATA[Africa is, you know, a big priority for us.<br />]]></text>
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<text><![CDATA[We don't have as much as reach we would like,<br />]]></text>
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<text><![CDATA[Orange is very great in many countries in the African region<br />]]></text>
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<text><![CDATA[so that will be great for us.<br />]]></text>
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<text><![CDATA[We are currently working<br />]]></text>
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<text><![CDATA[on a Pan African website<br />]]></text>
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<text><![CDATA[which is going to be launched at the beginning of the year<br />]]></text>
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<text><![CDATA[and we would love to have Wikipedia content<br />]]></text>
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<text><![CDATA[integrated into it,<br />]]></text>
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<text><![CDATA[therefore spreading - again -  Wikipedia reach in Africa.<br />]]></text>
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<text><![CDATA[Also we want to make the functionality -<br />]]></text>
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<text><![CDATA[especially on mobile devices - to be improved.<br />]]></text>
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<text><![CDATA[People when they use content on mobile<br />]]></text>
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<text><![CDATA[they use it in different ways,<br />]]></text>
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<text><![CDATA[I think geotagging is something that we're looking into.<br />]]></text>
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<text><![CDATA[We're also looking at different ways to feed<br />]]></text>
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<text><![CDATA[that content upload on mobile devices,<br />]]></text>
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<text><![CDATA[I mean, we want to be pretty ambitious, so we don't know what's really possible yet.<br />]]></text>
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<text><![CDATA[but we really want to try to do some amazing things there.<br />]]></text>
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<text><![CDATA[We also want to explore new services and new platforms,<br />]]></text>
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<text><![CDATA[I mean easing access on the mobile,<br />]]></text>
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<text><![CDATA[maybe by developing embedded applications<br />]]></text>
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<text><![CDATA[in the devices,<br />]]></text>
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<text><![CDATA[but also developing the access<br />]]></text>
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<text><![CDATA[to the Wikipedia content<br />]]></text>
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<text><![CDATA[within our TV offers.<br />]]></text>
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<text><![CDATA[I believe that they hope for us to succeed<br />]]></text>
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<text><![CDATA[and I think you know that we're moving on the right path to that.<br />]]></text>
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<text><![CDATA[Innovation has found its television.<br />]]></text>
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