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<text><![CDATA[Orange-innovation.tv presents<br />]]></text>
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<text><![CDATA[The 10th edition of <br> La Collection Orange<br />]]></text>
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<text><![CDATA[lab'Explorers: a tour<br />]]></text>
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<text><![CDATA[Customer-testers of Orange products<br />]]></text>
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<text><![CDATA[Well, for me, this collection<br />]]></text>
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<text><![CDATA[has been - at last - a symbol of convergence<br />]]></text>
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<text><![CDATA[because it's what we've been aiming for, for a long time<br />]]></text>
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<text><![CDATA[and now, we can see it.<br />]]></text>
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<text><![CDATA[What I mean is that now, a screen is never just an access point to my multimedia universe.<br />]]></text>
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<text><![CDATA[It allows the whole family to be able to share all their different content,<br />]]></text>
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<text><![CDATA[contacts with our friends, our families<br />]]></text>
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<text><![CDATA[as well as the whole professional sphere<br />]]></text>
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<text><![CDATA[in a way that is quite simple<br />]]></text>
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<text><![CDATA[and very easy to access.<br />]]></text>
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<text><![CDATA[I really like this autumn-winter 2009 collection.<br />]]></text>
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<text><![CDATA[Especially the Set Top Box<br />]]></text>
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<text><![CDATA[and the Blu-ray player from Orange,<br />]]></text>
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<text><![CDATA[which allows you both to record multimedia content<br />]]></text>
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<text><![CDATA[and to share it with all the screens in the house.<br />]]></text>
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<text><![CDATA[And, in the end, it really is an evolution<br />]]></text>
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<text><![CDATA[and it's what customers are asking for.<br />]]></text>
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<text><![CDATA[For me, this collection was very very interesting<br />]]></text>
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<text><![CDATA[because we really have focussed on usage<br />]]></text>
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<text><![CDATA[rather than on access.<br />]]></text>
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<text><![CDATA[Not only in services at home<br />]]></text>
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<text><![CDATA[but also for disabled people, for business -<br />]]></text>
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<text><![CDATA[for example, the football.<br />]]></text>
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<text><![CDATA[If I had to select just one product,<br />]]></text>
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<text><![CDATA[it might be<br />]]></text>
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<text><![CDATA[an Orange Museum Service product<br />]]></text>
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<text><![CDATA[about the Stade de France.<br />]]></text>
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<text><![CDATA[I saw something that, as a customer, I don't usually see -<br />]]></text>
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<text><![CDATA[and that is - what does Orange offer professionals ?<br />]]></text>
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<text><![CDATA[And through that, I saw<br />]]></text>
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<text><![CDATA[what his professional pathway has to offer me as a customer,<br />]]></text>
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<text><![CDATA[I mean, it's easy to see that by simplifying usage,<br />]]></text>
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<text><![CDATA[including for professionals, and by understanding what they need<br />]]></text>
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<text><![CDATA[we also really simplify the customer pathway.<br />]]></text>
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<text><![CDATA[In the end, it really is simplicity -<br />]]></text>
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<text><![CDATA[this is what we really want from Orange today<br />]]></text>
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<text><![CDATA[- to supply us - and that includes the tool<br />]]></text>
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<text><![CDATA[and all the services that go with it.<br />]]></text>
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<text><![CDATA[The autumn-winter collection 2009 from Orange caught my eye<br />]]></text>
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<text><![CDATA[precisely because it demonstrated the accessibility of all the content<br />]]></text>
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<text><![CDATA[and Orange media on the different screens of the house.<br />]]></text>
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<text><![CDATA[We always have a vague impression that in France<br />]]></text>
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<text><![CDATA[we don't always look after disabled people<br />]]></text>
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<text><![CDATA[in a very urgent way<br />]]></text>
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<text><![CDATA[whereas there - we're really making an effort with regard to them.<br />]]></text>
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<text><![CDATA[Everything to do with disability and access<br />]]></text>
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<text><![CDATA[to services - whether it's to make a purchase, or in terms of customer service,<br />]]></text>
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<text><![CDATA[with everything we've seen, it's going to be the text which will be bigger,<br />]]></text>
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<text><![CDATA[it's going to be -<br />]]></text>
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<text><![CDATA[for example, everything which is written will be dictated.<br />]]></text>
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<text><![CDATA[It's this style of service, access for partially-sighted people,<br />]]></text>
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<text><![CDATA[for disabled people to Orange services<br />]]></text>
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<text><![CDATA[- and to services in general, for everything to do with multimedia.<br />]]></text>
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<text><![CDATA[Orange really does stand out from the others - I'm thinking of the competition - by having this type of showroom,<br />]]></text>
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<text><![CDATA[collection, the latest trends.<br />]]></text>
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<text><![CDATA[Because although it's true that competitors also work on this type of product,<br />]]></text>
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<text><![CDATA[let's say that perhaps Orange<br />]]></text>
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<text><![CDATA[is better at marketing it,<br />]]></text>
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<text><![CDATA[sells it to its customers better.<br />]]></text>
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<text><![CDATA[And, lastly, I think that when customers goes to Orange<br />]]></text>
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<text><![CDATA[it's because they want something stable, which works, and which is simple to use.<br />]]></text>
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<text><![CDATA[I liked it, yes, in the way that, Orange shows<br />]]></text>
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<text><![CDATA[that it is always attentive<br />]]></text>
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<text><![CDATA[to feedback from its customers.<br />]]></text>
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<text><![CDATA[Thank you.<br />]]></text>
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<text><![CDATA[Innovation has found its television.<br />]]></text>
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