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<text><![CDATA[Orange-innovation.tv in partnership with Gonzaï presents<br />]]></text>
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<text><![CDATA[But what's all this ?  You're making a racket with that thing !<br />]]></text>
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<text><![CDATA[Amstramgram,<br />]]></text>
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<text><![CDATA[Pic et pic et colégram,<br />]]></text>
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<text><![CDATA[Bour et bour et ratatam,<br />]]></text>
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<text><![CDATA[Amstramgram,<br />]]></text>
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<text><![CDATA[Get to work, Les Carpentiers !<br />]]></text>
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<text><![CDATA[MOquête, the modern inquest.<br />]]></text>
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<text><![CDATA[Yeah, I know you loved that bit of flute<br />]]></text>
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<text><![CDATA[but no, I'm not going to put it on MySpace so that you can listen to it.<br />]]></text>
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<text><![CDATA[And seeing how that site is in freefall<br />]]></text>
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<text><![CDATA[there must be lots of us tiring of the ravings of artists on the web.<br />]]></text>
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<text><![CDATA[And moreover, most of them<br />]]></text>
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<text><![CDATA[have mutated into technology artisans.<br />]]></text>
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<text><![CDATA[So, building one's own culture by downloading,<br />]]></text>
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<text><![CDATA[juggling between creative software and promotional tools -<br />]]></text>
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<text><![CDATA[is this enough to find an audience ?<br />]]></text>
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<text><![CDATA[Let's go and see the people on the front line.<br />]]></text>
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<text><![CDATA[At 15, the 'folk-rock artist' Zack Laughed<br />]]></text>
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<text><![CDATA[is part of the new web generation.<br />]]></text>
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<text><![CDATA[Rob, when he's not on tour with Phoenix -<br />]]></text>
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<text><![CDATA[on his site, he offers to compose a personalized piece for you.<br />]]></text>
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<text><![CDATA[But that's the Mondkopf electro revelation<br />]]></text>
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<text><![CDATA[which is firstly going to tell us whether, with the internet<br />]]></text>
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<text><![CDATA[you're the artist, or whether it isn't more a matter of having killed the artist.<br />]]></text>
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<text><![CDATA[Music Business  (1.2) New industry, young cyborgs, Self-Music...Internet: You're the artist.. or kill the artist?<br />]]></text>
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<text><![CDATA[I created a MySpace page,<br />]]></text>
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<text><![CDATA[it wasn't necessarily to make me well-known, it was just to share my music -<br />]]></text>
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<text><![CDATA[just like that, without any real ambition.<br />]]></text>
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<text><![CDATA[And in the end, people were interested anyway.<br />]]></text>
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<text><![CDATA[It could just stay something which allows you to make direct contact with the artist,<br />]]></text>
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<text><![CDATA[and at the same time, if it's controlled by a record label<br />]]></text>
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<text><![CDATA[it becomes just a promotional tool<br />]]></text>
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<text><![CDATA[and afterwards, it's true that it becomes...<br />]]></text>
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<text><![CDATA[an overdose of publicity<br />]]></text>
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<text><![CDATA[and it isn't necessarily pleasant for the audience.<br />]]></text>
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<text><![CDATA[TOO MANY ARTISTS, NO AUDIENCE ?<br />]]></text>
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<text><![CDATA[There will always be this notion of the recognised artist.<br />]]></text>
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<text><![CDATA[This means that ordinary people can make music<br />]]></text>
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<text><![CDATA[but that no-one takes any interest,<br />]]></text>
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<text><![CDATA[it's because the music won't be good.<br />]]></text>
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<text><![CDATA[And I think that if we take an interest<br />]]></text>
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<text><![CDATA[well, that creates one more recognised artist.<br />]]></text>
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<text><![CDATA[And so, I think that<br />]]></text>
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<text><![CDATA[it hasn't really changed from before - it's just that now<br />]]></text>
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<text><![CDATA[it's true that there are more facilities,<br />]]></text>
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<text><![CDATA[but I think that there will still be sorting in all that.<br />]]></text>
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<text><![CDATA[At the same time it's a problem,<br />]]></text>
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<text><![CDATA[but then we discover that, more and more...<br />]]></text>
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<text><![CDATA[We listen less and less and we discover more and more<br />]]></text>
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<text><![CDATA[it is quite paradoxical but in the end...<br />]]></text>
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<text><![CDATA[It's one of the consequences of progress,<br />]]></text>
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<text><![CDATA[and in fact it's not really the internet<br />]]></text>
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<text><![CDATA[but it's the fact that technique is moving forwards,<br />]]></text>
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<text><![CDATA[the fact that we can easily make music<br />]]></text>
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<text><![CDATA[using sophisticated machines.<br />]]></text>
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<text><![CDATA[This means that even the worst of cretins, who has absolutely no sensitivity<br />]]></text>
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<text><![CDATA[can produce a track.<br />]]></text>
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<text><![CDATA[So there are two consequences<br />]]></text>
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<text><![CDATA[but which are not necessarily...<br />]]></text>
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<text><![CDATA[There's one which is negative and the other, positive.<br />]]></text>
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<text><![CDATA[The first is that there's loads of crap<br />]]></text>
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<text><![CDATA[and the second is that it allows people<br />]]></text>
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<text><![CDATA[who've had no training, who don't have much money or anything,<br />]]></text>
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<text><![CDATA[to make great music anyway.<br />]]></text>
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<text><![CDATA[So in fact,<br />]]></text>
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<text><![CDATA[I think that in the long term<br />]]></text>
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<text><![CDATA[people will be forced to develop an ear -<br />]]></text>
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<text><![CDATA[how can I say it, to be more curious,<br />]]></text>
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<text><![CDATA[to take more time<br />]]></text>
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<text><![CDATA[to uncover the really good things,<br />]]></text>
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<text><![CDATA[because there is 10 times more stuff,<br />]]></text>
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<text><![CDATA[but with 10 times more shit<br />]]></text>
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<text><![CDATA[so you really are forced to go and find something you really like,<br />]]></text>
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<text><![CDATA[and maybe that's not such a bad thing.<br />]]></text>
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<text><![CDATA[Should the audience sort through the artists itself,<br />]]></text>
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<text><![CDATA[or do we need middlemen more than ever before,<br />]]></text>
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<text><![CDATA[in the record industry ?<br />]]></text>
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