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<text><![CDATA[RCS is an acronym<br />]]></text>
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<text><![CDATA[meaning Rich Communication Suite.<br />]]></text>
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<text><![CDATA[It's a communications suite<br />]]></text>
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<text><![CDATA[whose first version was designed<br />]]></text>
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<text><![CDATA[for the mobile world, before being extended<br />]]></text>
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<text><![CDATA[to the fixed and PC world subsequently.<br />]]></text>
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<text><![CDATA[A communication suite simply<br />]]></text>
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<text><![CDATA[aims at improving and at the same time<br />]]></text>
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<text><![CDATA[simplifying well-known communication services,<br />]]></text>
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<text><![CDATA[such as voice,<br />]]></text>
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<text><![CDATA[messaging and address books.<br />]]></text>
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<text><![CDATA[RCS Initiative is a working group<br />]]></text>
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<text><![CDATA[within the GSMA which<br />]]></text>
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<text><![CDATA[includes 60 major telecoms players.<br />]]></text>
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<text><![CDATA[There are major operators<br />]]></text>
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<text><![CDATA[such as Orange of course,<br />]]></text>
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<text><![CDATA[but also Vodafone, T Mobile,<br />]]></text>
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<text><![CDATA[AT&T, China Mobile,<br />]]></text>
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<text><![CDATA[and also terminal manufacturers,<br />]]></text>
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<text><![CDATA[Nokia, Ericsson.<br />]]></text>
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<text><![CDATA[RCS will enable users<br />]]></text>
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<text><![CDATA[to use their mobile phone differently.<br />]]></text>
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<text><![CDATA[The address book becomes dynamic.<br />]]></text>
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<text><![CDATA[The user will be able to enrich his own profile<br />]]></text>
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<text><![CDATA[and share it with all his contacts.<br />]]></text>
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<text><![CDATA[Sharing means being able to exchange<br />]]></text>
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<text><![CDATA[regularly with selected contacts<br />]]></text>
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<text><![CDATA[his mood of the day.<br />]]></text>
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<text><![CDATA[In terms of voice, what does it provide?<br />]]></text>
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<text><![CDATA[We will be able to exchange content during a call.<br />]]></text>
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<text><![CDATA[During a call, I can send a photo<br />]]></text>
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<text><![CDATA[or a video to my caller,<br />]]></text>
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<text><![CDATA[that is on my telephone<br />]]></text>
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<text><![CDATA[or taken on the spot,<br />]]></text>
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<text><![CDATA[without interrupting the call, thanks to RCS.<br />]]></text>
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<text><![CDATA[In terms of messaging,<br />]]></text>
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<text><![CDATA[RCS also provides greater simplicity.<br />]]></text>
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<text><![CDATA[There is a single editor<br />]]></text>
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<text><![CDATA[for all messaging services<br />]]></text>
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<text><![CDATA[and you have what we call a conversational view<br />]]></text>
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<text><![CDATA[of your various messages<br />]]></text>
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<text><![CDATA[exchanged with your correspondents.<br />]]></text>
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<text><![CDATA[The real RCS revolution<br />]]></text>
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<item>
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<text><![CDATA[is standardizing this mode of dialogue.<br />]]></text>
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<text><![CDATA[Let's be honest,<br />]]></text>
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<text><![CDATA[RCS is an ambitious project.<br />]]></text>
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<text><![CDATA[There are several very important<br />]]></text>
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<text><![CDATA[factors of success.<br />]]></text>
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<text><![CDATA[When the service is launched in a country,<br />]]></text>
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<text><![CDATA[it is much better to have<br />]]></text>
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<text><![CDATA[all mobile operators<br />]]></text>
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<text><![CDATA[launching the service within the same time period.<br />]]></text>
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<text><![CDATA[What's interesting is that in France<br />]]></text>
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<text><![CDATA[there are 3 operators:<br />]]></text>
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<text><![CDATA[Orange, SFR and Bouygues Télécom.<br />]]></text>
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<text><![CDATA[A second factor of success<br />]]></text>
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<text><![CDATA[is having a wide range of terminals.<br />]]></text>
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<text><![CDATA[The third factor of success is<br />]]></text>
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<text><![CDATA[time, because we are not the only ones<br />]]></text>
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<text><![CDATA[wishing to develop communication services.<br />]]></text>
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<text><![CDATA[And last but not least,<br />]]></text>
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<text><![CDATA[a fourth factor of success,<br />]]></text>
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<item>
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<text><![CDATA[is ergonomics,<br />]]></text>
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<text><![CDATA[ease of use.<br />]]></text>
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<text><![CDATA[In conclusion, 2009<br />]]></text>
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<text><![CDATA[is the year of user trials<br />]]></text>
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<tcIn>00:02:33</tcIn>
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<text><![CDATA[and friendly pressure<br />]]></text>
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<text><![CDATA[on the manufacturers of mobile terminals.<br />]]></text>
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<text><![CDATA[2010 will be the year<br />]]></text>
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<text><![CDATA[of commercial launch.<br />]]></text>
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