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<text><![CDATA[Orange-innovation.tv presents<br />]]></text>
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<text><![CDATA[Flashcodes - what are they for ?<br />]]></text>
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<text><![CDATA[A flashcode - in terms of mobile phones -<br />]]></text>
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<text><![CDATA[What is it for ?<br />]]></text>
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<text><![CDATA[It allows you to reach a URL more easily -<br />]]></text>
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<text><![CDATA[an internet address on a mobile phone.<br />]]></text>
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<text><![CDATA[It looks like a square with little dots,<br />]]></text>
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<text><![CDATA[and these dots are zeros and ones<br />]]></text>
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<text><![CDATA[which give information about the URL we want to go to<br />]]></text>
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<text><![CDATA[or the telephone number we want to save, for example.<br />]]></text>
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<text><![CDATA[So all you have to do is print that.<br />]]></text>
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<text><![CDATA[Don't worry, there aren't any large models like that - that would be for posters -<br />]]></text>
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<text><![CDATA[a flashcode can also take on this sort of dimension -<br />]]></text>
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<text><![CDATA[just about like a postage stamp.<br />]]></text>
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<text><![CDATA[How does it work ?<br />]]></text>
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<text><![CDATA[It's fairly simple<br />]]></text>
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<text><![CDATA[because above all, we have the simplicity of use.<br />]]></text>
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<text><![CDATA[You need a mobile phone - like this one, for example.<br />]]></text>
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<text><![CDATA[In the phone you've got a camera.<br />]]></text>
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<text><![CDATA[This camera - when you use it<br />]]></text>
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<text><![CDATA[will simply read the flashcode,<br />]]></text>
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<text><![CDATA[- that is, you take a photo of the flashcode.<br />]]></text>
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<text><![CDATA[Once this photo has been taken,<br />]]></text>
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<text><![CDATA[it gives relatively simple information to the phone<br />]]></text>
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<text><![CDATA[which allows it to directly connect<br />]]></text>
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<text><![CDATA[to a mobile site,<br />]]></text>
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<text><![CDATA[or to call, or send an SMS, for example.<br />]]></text>
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<text><![CDATA[This is how the flashcode is used.<br />]]></text>
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<text><![CDATA[Innovation has found its television.<br />]]></text>
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