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<text><![CDATA[Internet where I want<br />]]></text>
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<text><![CDATA[with the 3G key<br />]]></text>
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<text><![CDATA[Between 2008 and 2009<br />]]></text>
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<text><![CDATA[the market was tripled.<br />]]></text>
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<text><![CDATA[Today - all operators included -<br />]]></text>
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<text><![CDATA[there are about 1.5 million customers<br />]]></text>
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<text><![CDATA[using a 3G subscription.<br />]]></text>
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<text><![CDATA[This is a young market,<br />]]></text>
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<text><![CDATA[which is growing very fast,<br />]]></text>
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<text><![CDATA[and we have a variety of customer profiles.<br />]]></text>
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<text><![CDATA[With these new users, who are ordinary members of the public -<br />]]></text>
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<text><![CDATA[and not technophiles at all,<br />]]></text>
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<text><![CDATA[so they need offers to guide them.<br />]]></text>
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<text><![CDATA[We therefore launched a fixed-price package<br />]]></text>
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<text><![CDATA[which will really reassure people in terms of budget control.<br />]]></text>
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<text><![CDATA[And then, you  have another type of population<br />]]></text>
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<text><![CDATA[which is an intensive one, and which doesn't want<br />]]></text>
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<text><![CDATA[to ask any questions about its usage<br />]]></text>
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<text><![CDATA[and which wants to say 'I'll use as much as I want, as long as I want it' -<br />]]></text>
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<text><![CDATA[and the unlimited package is a good response for this type of customer.<br />]]></text>
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<text><![CDATA[There are various ways<br />]]></text>
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<text><![CDATA[of logging on with a 3G key.<br />]]></text>
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<text><![CDATA[To make it simple, there are three ways of getting online.<br />]]></text>
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<text><![CDATA[First of all, you've got the classic key<br />]]></text>
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<text><![CDATA[which you plug into your laptop<br />]]></text>
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<text><![CDATA[via your USB port.<br />]]></text>
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<text><![CDATA[Another element in the democratization<br />]]></text>
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<text><![CDATA[of this market for internet on the move<br />]]></text>
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<text><![CDATA[is the emergence of what we call netbooks.<br />]]></text>
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<text><![CDATA[These are computers which are made<br />]]></text>
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<text><![CDATA[only to be used in out-and-about situations,<br />]]></text>
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<text><![CDATA[because the screens measure about 10 inches.<br />]]></text>
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<text><![CDATA[And then Orange launched a new product,<br />]]></text>
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<text><![CDATA[at the end of 2009 - the WiFi key.<br />]]></text>
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<text><![CDATA[Just as you create a mini-WiFi network around yourself, around 3G+,<br />]]></text>
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<text><![CDATA[you can connect up your games console<br />]]></text>
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<text><![CDATA[via a WiFi connection<br />]]></text>
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<text><![CDATA[and therefore access the 3G network.<br />]]></text>
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<text><![CDATA[This is a fairly incredible perspective<br />]]></text>
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<text><![CDATA[which opens up a completely different set of situations.<br />]]></text>
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<text><![CDATA[And then the final point<br />]]></text>
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<text><![CDATA[is the simplicity of use.<br />]]></text>
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<text><![CDATA[Today, what we know,<br />]]></text>
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<text><![CDATA[and what customers tell us<br />]]></text>
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<text><![CDATA[is that they all know how to use a WiFi connection.<br />]]></text>
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<text><![CDATA[So this WiFi key<br />]]></text>
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<text><![CDATA[is extremely reassuring<br />]]></text>
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<text><![CDATA[for a new usage.<br />]]></text>
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<text><![CDATA[With regard to internet at home,<br />]]></text>
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<text><![CDATA[the 3G key is an extension to out-and-about situations<br />]]></text>
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<text><![CDATA[and with regard to the smartphone<br />]]></text>
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<text><![CDATA[it's a matter of comfort during use<br />]]></text>
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<text><![CDATA[both in terms of screen size and keyboard.<br />]]></text>
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<text><![CDATA[Innovation has found its television.<br />]]></text>
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