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<text><![CDATA[Orange-innovation.tv presents<br />]]></text>
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<text><![CDATA[Flashcodes in everyday life<br />]]></text>
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<text><![CDATA[Flashcode - how far can we take it ?<br />]]></text>
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<text><![CDATA[What are the limitations, what are the types of applications ?<br />]]></text>
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<text><![CDATA[Well, I'm going to show you.<br />]]></text>
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<text><![CDATA[Here are a few applications which are classic flashcode applications.<br />]]></text>
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<text><![CDATA[For example, in a magazine,<br />]]></text>
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<text><![CDATA[here's a flashcode<br />]]></text>
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<text><![CDATA[which offers additional information, or an advert.<br />]]></text>
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<text><![CDATA[We've also got an application which was used in a city,<br />]]></text>
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<text><![CDATA[which allowed you to tour the city.<br />]]></text>
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<text><![CDATA[Here, you've got information about the different types of monument<br />]]></text>
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<text><![CDATA[which even give you the history or codes<br />]]></text>
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<text><![CDATA[which are oral information.<br />]]></text>
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<text><![CDATA[You've got advertising -<br />]]></text>
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<text><![CDATA[here you can also see a little flashcode.<br />]]></text>
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<text><![CDATA[These applications are fairly classic<br />]]></text>
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<text><![CDATA[- we've even got one, for example, in a letter from EDF<br />]]></text>
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<text><![CDATA[- a flashcode offering a simpler explanation<br />]]></text>
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<text><![CDATA[of how to read your bill.<br />]]></text>
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<text><![CDATA[There are other things as well, simply a badge,<br />]]></text>
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<text><![CDATA[that is, here on the badge you've got<br />]]></text>
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<text><![CDATA[a flashcode giving my name.<br />]]></text>
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<text><![CDATA[And then lastly, a book written by Jacques Attali<br />]]></text>
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<text><![CDATA[which is called 'Le sens des choses'<br />]]></text>
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<text><![CDATA[and in this book you'll find flashcodes,<br />]]></text>
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<text><![CDATA[- up to 80 flashcodes -<br />]]></text>
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<text><![CDATA[which give you information.<br />]]></text>
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<text><![CDATA[All you have to do is give the right page,<br />]]></text>
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<text><![CDATA[you flash this code and then you are connected to an item of information<br />]]></text>
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<text><![CDATA[or videos of interviews with different people.<br />]]></text>
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<text><![CDATA[So, through these examples<br />]]></text>
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<text><![CDATA[it's easy to see that there are not many limitations to the use of flashcodes,<br />]]></text>
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<text><![CDATA[- only limitations to the imagination.<br />]]></text>
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<text><![CDATA[It can be in a commercial domain, it can be in a tourist domain -<br />]]></text>
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<text><![CDATA[it all depends on users<br />]]></text>
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<text><![CDATA[who will put the information linked to flashcodes in themselves.<br />]]></text>
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<text><![CDATA[Innovation has found its television.<br />]]></text>
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