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<text><![CDATA[APIs by Orange<br />]]></text>
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<text><![CDATA[What are APIs ?<br />]]></text>
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<text><![CDATA[They are like Lego bricks<br />]]></text>
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<text><![CDATA[in different colours, and different shapes<br />]]></text>
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<text><![CDATA[which Orange makes available to entrepreneurs,<br />]]></text>
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<text><![CDATA[and developers,<br />]]></text>
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<text><![CDATA[so that they can use these building blocks to construct their services.<br />]]></text>
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<text><![CDATA[An example of an API or a building block<br />]]></text>
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<text><![CDATA[that we use, and that we offer our customers<br />]]></text>
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<text><![CDATA[is the SMS API<br />]]></text>
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<text><![CDATA[which, for example, allows businesses<br />]]></text>
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<text><![CDATA[to manage their promotional campaigns.<br />]]></text>
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<text><![CDATA[Another example of an API we offer<br />]]></text>
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<text><![CDATA[is the Voice Mashup API<br />]]></text>
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<text><![CDATA[which allows businesses, entrepreneurs,<br />]]></text>
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<text><![CDATA[to manage opinion poll campaigns<br />]]></text>
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<text><![CDATA[with their customers<br />]]></text>
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<text><![CDATA[who are using a landline or mobile phone.<br />]]></text>
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<text><![CDATA[Two key messages with regard to APIs:<br />]]></text>
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<text><![CDATA[the Orange group APIs are simple -<br />]]></text>
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<text><![CDATA[simple to integrate, and simple to use<br />]]></text>
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<text><![CDATA[for web services companies.<br />]]></text>
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<text><![CDATA[The second message it's important to share<br />]]></text>
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<text><![CDATA[is the fact that our APIs<br />]]></text>
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<text><![CDATA[are highly useful and very well-suited<br />]]></text>
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<text><![CDATA[to the world of e-commerce.<br />]]></text>
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<text><![CDATA[The best example of the usefulness of Orange group APIs<br />]]></text>
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<text><![CDATA[is the example of Rungis-Fleurs<br />]]></text>
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<text><![CDATA[who agreed to receive us.<br />]]></text>
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<text><![CDATA[What is Rungis-Fleurs ?<br />]]></text>
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<text><![CDATA[It's an online florist, as its name implies,<br />]]></text>
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<text><![CDATA[which delivers throughout France<br />]]></text>
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<text><![CDATA[and even a bit in Europe -<br />]]></text>
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<text><![CDATA[top-of-the-range flowers<br />]]></text>
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<text><![CDATA[- especially roses from Ecuador,<br />]]></text>
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<text><![CDATA[for which exceptional quality is on offer,<br />]]></text>
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<text><![CDATA[almost at wholesale prices.<br />]]></text>
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<text><![CDATA[So why are we taking an interest in Orange's APIs ?<br />]]></text>
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<text><![CDATA[Quite simply because when you are selling fresh products<br />]]></text>
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<text><![CDATA[we need to be in contact in real-time<br />]]></text>
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<text><![CDATA[and we need to reach our customers in real-time - both those who are ordering<br />]]></text>
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<text><![CDATA[and those who are receiving the products.<br />]]></text>
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<text><![CDATA[Because it stands to reason that a product which is waiting somewhere<br />]]></text>
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<text><![CDATA[in a warehouse or with a caretaker - it's no good at all !<br />]]></text>
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<text><![CDATA[So, we felt this really strong need<br />]]></text>
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<text><![CDATA[to reach our customers,<br />]]></text>
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<text><![CDATA[on the one hand, and to oblige them to enter data that's correct<br />]]></text>
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<text><![CDATA[and so the profile authentication API<br />]]></text>
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<text><![CDATA[allows us to collect valid data - that's the first thing.<br />]]></text>
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<text><![CDATA[And the second thing - well, it's a whole set of resources<br />]]></text>
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<text><![CDATA[to reach our customers,<br />]]></text>
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<text><![CDATA[to reach recipients<br />]]></text>
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<text><![CDATA[by SMS if they have a mobile<br />]]></text>
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<text><![CDATA[or by voice messages<br />]]></text>
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<text><![CDATA[if they only have a classic landline,<br />]]></text>
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<text><![CDATA[and also, to extend our reach further<br />]]></text>
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<text><![CDATA[with our email and fax campaigns,<br />]]></text>
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<text><![CDATA[to promote Rungis-Fleurs<br />]]></text>
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<text><![CDATA[as well as the other Rungis-boutiques<br />]]></text>
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<text><![CDATA[Innovation has found its television.<br />]]></text>
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