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<text><![CDATA[Orange-innovation.tv presents<br />]]></text>
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<text><![CDATA[zipped news<br />]]></text>
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<text><![CDATA[the news which unzips info about innovation<br />]]></text>
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<text><![CDATA[Hello and welcome to Orange-innovation.tv<br />]]></text>
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<text><![CDATA[for this new edition of zipped news.<br />]]></text>
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<text><![CDATA[A compressed version of the latest news,<br />]]></text>
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<text><![CDATA[to tell you all about the digital revolution.<br />]]></text>
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<text><![CDATA[So follow me, and come with me into this file.<br />]]></text>
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<text><![CDATA[Let's start by unzipping 'you should see this'.<br />]]></text>
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<text><![CDATA[you should see this<br />]]></text>
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<text><![CDATA[Orange-innovation.tv<br />]]></text>
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<text><![CDATA['You should see this' presents what's been going on,<br />]]></text>
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<text><![CDATA[on innovation.tv over the past two weeks.<br />]]></text>
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<text><![CDATA[We'll start with the latest edition<br />]]></text>
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<text><![CDATA[of MOquête<br />]]></text>
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<text><![CDATA[- devoted to avatars,<br />]]></text>
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<text><![CDATA[you know - those virtual characters which evolve online<br />]]></text>
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<text><![CDATA[in fantasy worlds, in role play games, in parallel universes.<br />]]></text>
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<text><![CDATA[Who are the surfers hiding behind these avatars?<br />]]></text>
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<text><![CDATA[Our journalists conduct an inquiry.<br />]]></text>
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<text><![CDATA[Personality, profile, avatar, blablabla.<br />]]></text>
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<text><![CDATA[Online identity is multiple.<br />]]></text>
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<text><![CDATA[But how does are these alternative identities created ?<br />]]></text>
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<text><![CDATA[What relationships do they maintain with real life ?<br />]]></text>
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<text><![CDATA[Have we all become super-heroes of the virtual everyday world,<br />]]></text>
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<text><![CDATA[travelling, masked, through the web?<br />]]></text>
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<text><![CDATA[What if, ultimately, hiding<br />]]></text>
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<text><![CDATA[allowed us to better reveal ourselves ?<br />]]></text>
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<text><![CDATA[The whole programme is already<br />]]></text>
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<text><![CDATA[on Orange-innovation.tv<br />]]></text>
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<text><![CDATA[French television has evolved a great deal since its inception,<br />]]></text>
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<text><![CDATA[and now, it has to count on digital technology.<br />]]></text>
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<text><![CDATA[In terms of reception, we might even ask ourselves<br />]]></text>
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<text><![CDATA[whether our classic TV<br />]]></text>
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<text><![CDATA[might be obsolete.<br />]]></text>
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<text><![CDATA[A report devoted to this new vision of television.<br />]]></text>
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<text><![CDATA[Today's television is increasingly undergoing transformation.<br />]]></text>
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<text><![CDATA[So - we say this fairly often,<br />]]></text>
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<text><![CDATA[but we are in the process of noticing that our customers,<br />]]></text>
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<text><![CDATA[whether they are French or European,<br />]]></text>
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<text><![CDATA[are consuming more and more television<br />]]></text>
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<text><![CDATA[and video - whether this is at home,<br />]]></text>
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<text><![CDATA[outside of the home, whenever they want and wherever they want.<br />]]></text>
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<text><![CDATA[And this is undoubtedly thanks to broadband internet<br />]]></text>
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<text><![CDATA[which has already changed the way TV is used and will do so again,<br />]]></text>
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<text><![CDATA[and which in turn modifies the expectations of our customers.<br />]]></text>
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<text><![CDATA[Our brain and its mysteries...<br />]]></text>
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<text><![CDATA[How does it work ? How is it made up ?<br />]]></text>
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<text><![CDATA[How is it stimulated ?<br />]]></text>
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<text><![CDATA[A great many studies have already been conducted<br />]]></text>
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<text><![CDATA[to bring its secrets into the light.<br />]]></text>
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<text><![CDATA[The latest of these seeks to better understand its operation<br />]]></text>
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<text><![CDATA[with a view to optimizing<br />]]></text>
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<text><![CDATA[the design of virtual objects.<br />]]></text>
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<text><![CDATA[A little glimpse, in pictures.<br />]]></text>
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<text><![CDATA[There are other things in design than simplicity<br />]]></text>
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<text><![CDATA[and there are other things in simplicity than design, I'd say,<br />]]></text>
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<text><![CDATA[because there is also an emotional relationship with the brand<br />]]></text>
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<text><![CDATA[through the design.<br />]]></text>
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<text><![CDATA[We can position certain elements more prominently than others,<br />]]></text>
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<text><![CDATA[make choices that really are in terms of presentation<br />]]></text>
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<text><![CDATA[or choice of colour, or choice of interface.<br />]]></text>
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<text><![CDATA[And simplicity is not necessarily just the product design<br />]]></text>
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<text><![CDATA[it can also be the way in which the product is communicated,<br />]]></text>
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<text><![CDATA[the way in which the pricing is carried out,<br />]]></text>
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<text><![CDATA[the way in which the service can be installed.<br />]]></text>
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<text><![CDATA[So, simplicity is indeed much broader than design<br />]]></text>
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<text><![CDATA[and design is a bit more than simplicity.<br />]]></text>
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<text><![CDATA[A search engine exclusively devoted to news -<br />]]></text>
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<text><![CDATA[TV, press, radio and web -<br />]]></text>
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<text><![CDATA[that's 2424actu - a revolutionary portal.<br />]]></text>
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<text><![CDATA[Report.<br />]]></text>
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<text><![CDATA[At every instant, 2424actu is a complete panorama of the news.<br />]]></text>
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<text><![CDATA[With just one look, you'll find<br />]]></text>
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<text><![CDATA[all the important headlines from the francophone media.<br />]]></text>
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<text><![CDATA[In a single click, you can access all the main points of international news<br />]]></text>
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<text><![CDATA[- political, sporting and cultural.<br />]]></text>
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<text><![CDATA[And now, let's unzip 'it's the news'.<br />]]></text>
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<text><![CDATA['It's the news' is the news in brief for the sector.<br />]]></text>
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<text><![CDATA[57%. This is the percentage of French 11-15 year olds<br />]]></text>
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<text><![CDATA[who download films and music online.<br />]]></text>
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<text><![CDATA[2/3. This is the proportion of Americans<br />]]></text>
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<text><![CDATA[who will be connected to the internet in 2011.<br />]]></text>
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<text><![CDATA[Their online population should go from<br />]]></text>
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<text><![CDATA[199 million in 2009<br />]]></text>
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<text><![CDATA[to 205 million in 2010.<br />]]></text>
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<text><![CDATA[15.7 million.<br />]]></text>
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<text><![CDATA[This is the number of French web users who consult their banks online -<br />]]></text>
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<text><![CDATA[almost 1 web surfer out of 2.<br />]]></text>
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<text><![CDATA[In terms of technology and usage,<br />]]></text>
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<text><![CDATA[let's go straight to our guest for 'that is to say'.<br />]]></text>
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<text><![CDATA[that is to say<br />]]></text>
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<text><![CDATA[Orange-innovation.tv<br />]]></text>
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<text><![CDATA[Tristan Duval, producer,<br />]]></text>
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<text><![CDATA[has just put together a retrospective on the Bardot myth,<br />]]></text>
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<text><![CDATA[at the Boulogne-Billancourt museum.<br />]]></text>
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<text><![CDATA[An opportunity for use to ask him<br />]]></text>
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<text><![CDATA[about his digital habits.<br />]]></text>
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<text><![CDATA[What's new with you ?<br />]]></text>
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<text><![CDATA[I'm really busy at the moment<br />]]></text>
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<text><![CDATA[because I'm working on Brigitte Bardot, the exhibition<br />]]></text>
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<text><![CDATA[event which is taking place in Boulogne, at the Espace Landowsky<br />]]></text>
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<text><![CDATA[which is proving very popular<br />]]></text>
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<text><![CDATA[and which is a very important exhibition<br />]]></text>
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<text><![CDATA[because it covers her whole career,<br />]]></text>
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<text><![CDATA[the cinema, and all the passion of a myth<br />]]></text>
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<text><![CDATA[which has travelled through the past 50 years.<br />]]></text>
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<text><![CDATA[In November, we'll also have Video Games Live<br />]]></text>
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<text><![CDATA[which is a concert of video game music.<br />]]></text>
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<text><![CDATA[This is the second edition -<br />]]></text>
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<text><![CDATA[last year some 4,500 video game fans<br />]]></text>
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<text><![CDATA[discovered this concept,<br />]]></text>
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<text><![CDATA[which allies classical music with video games,<br />]]></text>
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<text><![CDATA[and this is the second edition, featuring Tommy Tallarico<br />]]></text>
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<text><![CDATA[who's coming back to play - with a philharmonic orchestra -<br />]]></text>
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<text><![CDATA[great video game hits.<br />]]></text>
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<text><![CDATA[Technophile - or not that good with computers ?<br />]]></text>
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<text><![CDATA[Like lots of people,<br />]]></text>
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<text><![CDATA[I wasn't really a connoisseur of new technologies<br />]]></text>
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<text><![CDATA[but now it's become so much a part of everyday life,<br />]]></text>
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<text><![CDATA[of being well-organised, that I've become a technophile.<br />]]></text>
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<text><![CDATA[I do have internet on my mobile.<br />]]></text>
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<text><![CDATA[Like everyone else, I find it amazing<br />]]></text>
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<text><![CDATA[- it means never being disconnected from the office.<br />]]></text>
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<text><![CDATA[As one of my friends said,<br />]]></text>
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<text><![CDATA['it is, at once, both amazing and horrible'<br />]]></text>
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<text><![CDATA[because we are always contactable<br />]]></text>
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<text><![CDATA[and horrible because we are always contactable.<br />]]></text>
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<text><![CDATA[When you're stuck on the bus, what sort of videos would you like to watch on your mobile?<br />]]></text>
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<tcIn>00:05:28</tcIn>
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<text><![CDATA[What I'd like to find on my mobile<br />]]></text>
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<tcIn>00:05:30</tcIn>
<tcOut>00:05:33</tcOut>
<text><![CDATA[is advice about destinations, holiday recommendations,<br />]]></text>
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<tcIn>00:05:33</tcIn>
<tcOut>00:05:35</tcOut>
<text><![CDATA[advice about how to get away from it all<br />]]></text>
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<tcIn>00:05:35</tcIn>
<tcOut>00:05:37</tcOut>
<text><![CDATA[and above all, it should be very quick to access,<br />]]></text>
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<tcIn>00:05:37</tcIn>
<tcOut>00:05:39</tcOut>
<text><![CDATA[because I'd say this is still the weakness<br />]]></text>
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<tcIn>00:05:39</tcIn>
<tcOut>00:05:42</tcOut>
<text><![CDATA[of all these little machines that fascinate us,<br />]]></text>
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<tcIn>00:05:42</tcIn>
<tcOut>00:05:45</tcOut>
<text><![CDATA[it's the rapidity of the information that's on it.<br />]]></text>
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<tcIn>00:05:45</tcIn>
<tcOut>00:05:48</tcOut>
<text><![CDATA[It is departure advice to get away for a bit<br />]]></text>
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<tcIn>00:05:48</tcIn>
<tcOut>00:05:51</tcOut>
<text><![CDATA[because when we're stuck in a traffic jam, as soon as we've got our heads down to work,<br />]]></text>
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<tcIn>00:05:51</tcIn>
<tcOut>00:05:53</tcOut>
<text><![CDATA[saying to ourselves that we can get away somewhere for 4 days<br />]]></text>
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<tcIn>00:05:53</tcIn>
<tcOut>00:05:57</tcOut>
<text><![CDATA[and then in just 3 clicks you can make a booking - it does make you want to go.<br />]]></text>
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<tcIn>00:05:57</tcIn>
<tcOut>00:06:00</tcOut>
<text><![CDATA[Do you share this content with friends and family ?<br />]]></text>
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<tcIn>00:06:00</tcIn>
<tcOut>00:06:03</tcOut>
<text><![CDATA[Well, as I'm a young dad,<br />]]></text>
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<tcIn>00:06:03</tcIn>
<tcOut>00:06:05</tcOut>
<text><![CDATA[I do exchange all the photos<br />]]></text>
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<tcIn>00:06:05</tcIn>
<tcOut>00:06:08</tcOut>
<text><![CDATA[of my family with my wife,<br />]]></text>
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<tcIn>00:06:08</tcIn>
<tcOut>00:06:10</tcOut>
<text><![CDATA[and friends.<br />]]></text>
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<tcIn>00:06:10</tcIn>
<tcOut>00:06:13</tcOut>
<text><![CDATA[This really is a moment where I'm seen<br />]]></text>
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<tcIn>00:06:13</tcIn>
<tcOut>00:06:17</tcOut>
<text><![CDATA[almost inanely smiling at a message I've received,<br />]]></text>
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<tcIn>00:06:17</tcIn>
<tcOut>00:06:19</tcOut>
<text><![CDATA[- it's often a photo of my son or daughter<br />]]></text>
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<tcIn>00:06:19</tcIn>
<tcOut>00:06:21</tcOut>
<text><![CDATA[who are still very young.<br />]]></text>
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<tcIn>00:06:21</tcIn>
<tcOut>00:06:23</tcOut>
<text><![CDATA[So we do share this sort of file very often<br />]]></text>
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<tcIn>00:06:23</tcIn>
<tcOut>00:06:25</tcOut>
<text><![CDATA[and it is at once both touching<br />]]></text>
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<tcIn>00:06:25</tcIn>
<tcOut>00:06:30</tcOut>
<text><![CDATA[- because it instantaneously offers moments of life<br />]]></text>
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<tcIn>00:06:30</tcIn>
<tcOut>00:06:32</tcOut>
<text><![CDATA[-that we don't have the time to share.<br />]]></text>
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<tcIn>00:06:32</tcIn>
<tcOut>00:06:35</tcOut>
<text><![CDATA[What's the latest 'thing' you've discovered ?<br />]]></text>
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<tcIn>00:06:35</tcIn>
<tcOut>00:06:37</tcOut>
<text><![CDATA[What changes everyday life is, I'm telling you,<br />]]></text>
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<tcIn>00:06:37</tcIn>
<tcOut>00:06:39</tcOut>
<text><![CDATA[it's being contactable all the time<br />]]></text>
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<tcIn>00:06:39</tcIn>
<tcOut>00:06:41</tcOut>
<text><![CDATA[because suddenly - there you have it.<br />]]></text>
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<tcIn>00:06:41</tcIn>
<tcOut>00:06:44</tcOut>
<text><![CDATA[And then it practically becomes stressful<br />]]></text>
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<tcIn>00:06:44</tcIn>
<tcOut>00:06:46</tcOut>
<text><![CDATA[to not be contactable any longer.<br />]]></text>
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<tcIn>00:06:46</tcIn>
<tcOut>00:06:50</tcOut>
<text><![CDATA[This means that we have behaviours that are almost no longer normal,<br />]]></text>
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<tcIn>00:06:50</tcIn>
<tcOut>00:06:53</tcOut>
<text><![CDATA[we are busy looking, reaching out in search of a network,<br />]]></text>
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<tcIn>00:06:53</tcIn>
<tcOut>00:06:55</tcOut>
<text><![CDATA[to find things.<br />]]></text>
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<tcIn>00:06:55</tcIn>
<tcOut>00:06:59</tcOut>
<text><![CDATA[So it becomes quite comical<br />]]></text>
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<tcIn>00:06:59</tcIn>
<tcOut>00:07:02</tcOut>
<text><![CDATA[but it really is becoming indispensable to everyday life.<br />]]></text>
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<tcIn>00:07:02</tcIn>
<tcOut>00:07:05</tcOut>
<text><![CDATA[The fact that you can instantaneously pick up your email,<br />]]></text>
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<tcIn>00:07:05</tcIn>
<tcOut>00:07:08</tcOut>
<text><![CDATA[be at the office without ever going there<br />]]></text>
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<tcIn>00:07:08</tcIn>
<tcOut>00:07:10</tcOut>
<text><![CDATA[- for me that is very very precious.<br />]]></text>
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<tcIn>00:07:10</tcIn>
<tcOut>00:07:13</tcOut>
<text><![CDATA[How do you see the digital life of tomorrow ?<br />]]></text>
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<tcIn>00:07:13</tcIn>
<tcOut>00:07:16</tcOut>
<text><![CDATA[Tomorrow's digital evolution will definitely be faster,<br />]]></text>
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<tcIn>00:07:16</tcIn>
<tcOut>00:07:18</tcOut>
<text><![CDATA[it will definitely be richer in terms of content,<br />]]></text>
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<tcIn>00:07:18</tcIn>
<tcOut>00:07:21</tcOut>
<text><![CDATA[and it will definitely be with better definitions<br />]]></text>
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<tcIn>00:07:21</tcIn>
<tcOut>00:07:23</tcOut>
<text><![CDATA[and then, it will definitely be...<br />]]></text>
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<tcIn>00:07:23</tcIn>
<tcOut>00:07:26</tcOut>
<text><![CDATA[Lastly, I think that what's really great about this technology<br />]]></text>
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<tcIn>00:07:26</tcIn>
<tcOut>00:07:28</tcOut>
<text><![CDATA[- contrary to what many people think -<br />]]></text>
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<tcIn>00:07:28</tcIn>
<tcOut>00:07:30</tcOut>
<text><![CDATA[it will bring people closer.<br />]]></text>
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<tcIn>00:07:30</tcIn>
<tcOut>00:07:33</tcOut>
<text><![CDATA[I mean, we'll start meeting people through technology,<br />]]></text>
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<tcIn>00:07:33</tcIn>
<tcOut>00:07:35</tcOut>
<text><![CDATA[People we didn't previously have the opportunity of rubbing shoulders with<br />]]></text>
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<tcIn>00:07:35</tcIn>
<tcOut>00:07:37</tcOut>
<text><![CDATA[- people we didn't previously have the opportunity of meeting,<br />]]></text>
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<tcIn>00:07:37</tcIn>
<tcOut>00:07:39</tcOut>
<text><![CDATA[because we're going to realise that the person<br />]]></text>
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<tcIn>00:07:39</tcIn>
<tcOut>00:07:41</tcOut>
<text><![CDATA[who is waiting for the bus alongside you<br />]]></text>
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<tcIn>00:07:41</tcIn>
<tcOut>00:07:43</tcOut>
<text><![CDATA[might have the same interests as you - and that's what's fun.<br />]]></text>
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<tcIn>00:07:43</tcIn>
<tcOut>00:07:46</tcOut>
<text><![CDATA[Thanks for watching, and don't forget to stay connected<br />]]></text>
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<tcIn>00:07:46</tcIn>
<tcOut>00:07:48</tcOut>
<text><![CDATA[because it's coming soon on innovation.tv<br />]]></text>
</item>
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<tcIn>00:07:48</tcIn>
<tcOut>00:07:51</tcOut>
<text><![CDATA[it's coming soon.<br />]]></text>
</item>
<item>
<tcIn>00:07:51</tcIn>
<tcOut>00:07:53</tcOut>
<text><![CDATA[Orange-innovation.tv<br />]]></text>
</item>
<item>
<tcIn>00:07:53</tcIn>
<tcOut>00:07:55</tcOut>
<text><![CDATA[MOquête on 'killing the artist ?'<br />]]></text>
</item>
<item>
<tcIn>00:07:55</tcIn>
<tcOut>00:07:57</tcOut>
<text><![CDATA['got it !'<br />]]></text>
</item>
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<tcIn>00:07:57</tcIn>
<tcOut>00:07:59</tcOut>
<text><![CDATA[our science education programme,<br />]]></text>
</item>
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<tcIn>00:07:59</tcIn>
<tcOut>00:08:01</tcOut>
<text><![CDATA[which explains to us what augmented reality is<br />]]></text>
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<tcIn>00:08:01</tcIn>
<tcOut>00:08:03</tcOut>
<text><![CDATA[and 'changes life'<br />]]></text>
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<tcIn>00:08:03</tcIn>
<tcOut>00:08:05</tcOut>
<text><![CDATA[the programme to teach you about uses,<br />]]></text>
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<tcIn>00:08:05</tcIn>
<tcOut>00:08:07</tcOut>
<text><![CDATA[to find out all about WiFi radio.<br />]]></text>
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<tcIn>00:08:07</tcIn>
<tcOut>00:08:09</tcOut>
<text><![CDATA[The unzipped news is over,<br />]]></text>
</item>
<item>
<tcIn>00:08:09</tcIn>
<tcOut>00:08:11</tcOut>
<text><![CDATA[see you next week to unzip<br />]]></text>
</item>
<item>
<tcIn>00:08:11</tcIn>
<tcOut>00:08:13</tcOut>
<text><![CDATA[the new Orange-innovation.tv programmes together<br />]]></text>
</item>
<item>
<tcIn>00:08:13</tcIn>
<tcOut>00:08:15</tcOut>
<text><![CDATA[See you very soon.<br />]]></text>
</item>
<item>
<tcIn>00:08:15</tcIn>
<tcOut>00:08:21</tcOut>
<text><![CDATA[Orange-innovation.tv<br />]]></text>
</item>
<item>
<tcIn>00:08:21</tcIn>
<tcOut>00:08:23</tcOut>
<text><![CDATA[Innovation has found its television.<br />]]></text>
</item>
</mySub>
