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<text><![CDATA[weareproducteurs.com<br />]]></text>
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<text><![CDATA[making a film together<br />]]></text>
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<text><![CDATA[Listen - I believe the weareproducteurs.com adventure<br />]]></text>
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<text><![CDATA[really is a very exciting one -<br />]]></text>
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<text><![CDATA[totally innovative.<br />]]></text>
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<text><![CDATA[At root,<br />]]></text>
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<text><![CDATA[the goal is to offer each person -<br />]]></text>
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<text><![CDATA[each web-user - the possibility of participating in a film.<br />]]></text>
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<text><![CDATA[It's basically the secret dream of all film-lovers.<br />]]></text>
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<text><![CDATA[So, come over to the other side now<br />]]></text>
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<text><![CDATA[and you'll see.<br />]]></text>
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<text><![CDATA[You'll see how it is made,<br />]]></text>
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<text><![CDATA[because even though making films is a lot of fun,<br />]]></text>
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<text><![CDATA[it's still really, really, really, really a lot of work.<br />]]></text>
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<text><![CDATA[This project is very innovative<br />]]></text>
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<text><![CDATA[because it actually allows<br />]]></text>
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<text><![CDATA[the community of web-users -<br />]]></text>
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<text><![CDATA[people who are usually on the other side of the mirror...<br />]]></text>
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<text><![CDATA[You know, they're like Alice's little rabbits, they are on the other side of the mirror<br />]]></text>
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<text><![CDATA[and they don't have access to the marvellous world of creation<br />]]></text>
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<text><![CDATA[whether in the domain of music or the cinema,<br />]]></text>
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<text><![CDATA[together with Luc Besson, we have created<br />]]></text>
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<text><![CDATA[what is I think the first cinema tool<br />]]></text>
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<text><![CDATA[to allow our web-users<br />]]></text>
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<text><![CDATA[to go through to the other side of the mirror<br />]]></text>
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<text><![CDATA[to become real producers,<br />]]></text>
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<text><![CDATA[real actors in cinematographic production<br />]]></text>
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<text><![CDATA[and I think that in this respect, this project is radically innovative.<br />]]></text>
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<text><![CDATA[It is precisely through the interactivity,<br />]]></text>
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<text><![CDATA[through this open dialogue,<br />]]></text>
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<text><![CDATA[that this community will create itself around a project.<br />]]></text>
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<text><![CDATA[I think that Orange is completely within its role<br />]]></text>
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<text><![CDATA[in terms of connectivity, in terms of putting people in touch with one another<br />]]></text>
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<text><![CDATA[around a large-scale shared project.<br />]]></text>
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<text><![CDATA[Today, Orange is located -<br />]]></text>
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<text><![CDATA[on all innovative creative projects -<br />]]></text>
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<text><![CDATA[in the vanguard of what is on offer from<br />]]></text>
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<text><![CDATA[the various actors surrounding us.<br />]]></text>
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<text><![CDATA[There is an ongoing Orange adventure, which is that of innovation,<br />]]></text>
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<text><![CDATA[and this has been true, incidentally, ever since the very start of France Télécom.<br />]]></text>
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<text><![CDATA[There is also a desire to meet as many people as possible,<br />]]></text>
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<text><![CDATA[it's a historical operator<br />]]></text>
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<text><![CDATA[which is closely connected with the public,<br />]]></text>
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<text><![CDATA[with the customers<br />]]></text>
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<text><![CDATA[and so I think the safest really is Orange's vocation<br />]]></text>
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<text><![CDATA[- to be in a place where something is invented<br />]]></text>
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<text><![CDATA[and when the cinema is inventing itself in a new way,<br />]]></text>
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<text><![CDATA[as is the case at weareproducteurs.com,<br />]]></text>
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<text><![CDATA[Orange has to be there, and it's good that it is there.<br />]]></text>
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<text><![CDATA[Press Conference<br />]]></text>
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<text><![CDATA[Presentation of the website: weareproducteurs.com<br> making a film together 28th May 2010<br />]]></text>
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<text><![CDATA[This is a project that seduced me immediately<br />]]></text>
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<text><![CDATA[because there is a misunderstanding<br />]]></text>
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<text><![CDATA[between web-users and creators,<br />]]></text>
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<tcIn>00:02:36</tcIn>
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<text><![CDATA[because of piracy,<br />]]></text>
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<text><![CDATA[and in spite of ourselves, we have ended up with<br />]]></text>
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<text><![CDATA[this image of being the baddies,<br />]]></text>
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<text><![CDATA[the bad artists to think of nothing but their money.<br />]]></text>
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<text><![CDATA[And I'd like to say to web-users - look, we're not at war,<br />]]></text>
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<text><![CDATA[come over to our side,  try to understand how we make a film,<br />]]></text>
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<text><![CDATA[come with us.<br />]]></text>
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<text><![CDATA[I think that we stand to gain a lot of mutual respect<br />]]></text>
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<text><![CDATA[and I think that they will understand<br />]]></text>
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<text><![CDATA[the economic problem piracy poses for us better<br />]]></text>
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<text><![CDATA[when they have a better understanding of how a film is made.<br />]]></text>
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<text><![CDATA[Of course, it is possible to be present at every stage.<br />]]></text>
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<text><![CDATA[In order to do so,<br />]]></text>
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<text><![CDATA[all of these emotional criteria -<br />]]></text>
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<text><![CDATA[all of these phases of discovery<br />]]></text>
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<text><![CDATA[had to be able to be accompanied by a character. This character exists,<br />]]></text>
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<text><![CDATA[it's a woman, her name is Rachel<br />]]></text>
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<text><![CDATA[and it is Rachel who will be the go-between,<br />]]></text>
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<text><![CDATA[who will play this role of the passer<br />]]></text>
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<text><![CDATA[between the web-users and the creation.<br />]]></text>
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<text><![CDATA[Once you are on the EuropaCorp  site,<br />]]></text>
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<text><![CDATA[you can, if you wish, become a co-producer.<br />]]></text>
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<text><![CDATA[Here, there is a co-production relationship which is established<br />]]></text>
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<text><![CDATA[and that really is Luc Besson and his team,<br />]]></text>
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<text><![CDATA[who will believe this special link with all the web-users<br />]]></text>
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<text><![CDATA[who decide to become co-producers.<br />]]></text>
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<text><![CDATA[What is really nice is that everyone can play.<br />]]></text>
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<text><![CDATA[Even without putting any money in, you can still participate in the adventure,<br />]]></text>
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<text><![CDATA[and that is a good thing.<br />]]></text>
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<text><![CDATA[It's an innovation.<br />]]></text>
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<text><![CDATA[An innovation  which will have to, one day, find its own public expression<br />]]></text>
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<text><![CDATA[in its most traditional aspects<br />]]></text>
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<text><![CDATA[and it is obvious that this film -<br />]]></text>
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<text><![CDATA[which is also, I'd say, signed by a producer<br />]]></text>
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<text><![CDATA[who is no small talent and his name is Luc Besson<br />]]></text>
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<tcIn>00:04:12</tcIn>
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<text><![CDATA[- so you could even sign up with your eyes closed.<br />]]></text>
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<text><![CDATA[But this - obviously it's essential for us,<br />]]></text>
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<text><![CDATA[the first distributor of this film<br />]]></text>
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<text><![CDATA[will be Orange Cinéma Series -<br />]]></text>
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<text><![CDATA[the Orange cinema channel, of course.<br />]]></text>
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<text><![CDATA[I think it's interesting,<br />]]></text>
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<text><![CDATA[it's very interesting for a spectator who is a little bit in love with the cinema<br />]]></text>
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<text><![CDATA[to see, at least once, from time to time<br />]]></text>
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<tcIn>00:04:31</tcIn>
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<text><![CDATA[- perhaps some of them will become producers for life, afterwards,<br />]]></text>
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<tcIn>00:04:34</tcIn>
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<text><![CDATA[but in any case, for once, really have them participate right from the start.<br />]]></text>
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<text><![CDATA[Web-users will be able to influence the casting,<br />]]></text>
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<text><![CDATA[the sets, the costumes...etc...etc.<br />]]></text>
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<text><![CDATA[And think you really have to, above all, react with your heart,<br />]]></text>
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<text><![CDATA[your instinct,<br />]]></text>
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<text><![CDATA[your feelings - quite simply, with what you are.<br />]]></text>
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<text><![CDATA[We are not here to judge the result of a film<br />]]></text>
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<tcIn>00:04:56</tcIn>
<tcOut>00:04:58</tcOut>
<text><![CDATA[we are there to make one, to create one.<br />]]></text>
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<text><![CDATA[So we are making it.<br />]]></text>
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<tcOut>00:05:03</tcOut>
<text><![CDATA[I usually say that technology has issued a challenge to creation<br />]]></text>
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<text><![CDATA[and as you know, with Transmedia, creation is writing to this challenge.<br />]]></text>
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<tcIn>00:05:06</tcIn>
<tcOut>00:05:11</tcOut>
<text><![CDATA[let's write a new page in the history of cinema together<br />]]></text>
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<item>
<tcIn>00:05:11</tcIn>
<tcOut>00:05:14</tcOut>
<text><![CDATA[weareproducteurs.com<br> making a film together<br />]]></text>
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<tcOut>00:05:21</tcOut>
<text><![CDATA[Join in. Create. Share.<br> Sign up now!<br />]]></text>
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<tcIn>00:05:21</tcIn>
<tcOut>00:05:24</tcOut>
<text><![CDATA[This has never been done, at least we'll make it into the book of records -<br />]]></text>
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<tcIn>00:05:24</tcIn>
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<text><![CDATA[the first 10,000 people to sign up will feature in the credits of the film.<br />]]></text>
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<tcIn>00:05:34</tcIn>
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<text><![CDATA[Innovation has found its television.<br />]]></text>
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