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<text><![CDATA[Creation of an innovative product (CPI)<br> when students turn companies on their heads.<br />]]></text>
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<text><![CDATA[I’m the director of the CPI programme<br />]]></text>
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<text><![CDATA[Creation of an Innovative Product<br />]]></text>
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<text><![CDATA[which has existed for 4 years now<br />]]></text>
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<text><![CDATA[and which is an initiative we launched<br />]]></text>
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<text><![CDATA[with 3 higher education establishments: Centrale Paris,<br />]]></text>
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<text><![CDATA[ESSEC and XX College<br />]]></text>
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<text><![CDATA[and in partnership with companies such as Orange.<br />]]></text>
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<text><![CDATA[The idea was to create mixed teams<br />]]></text>
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<text><![CDATA[of students of design,<br />]]></text>
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<text><![CDATA[engineering and business, who would -<br />]]></text>
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<text><![CDATA[supervised by the companies providing the projects -<br />]]></text>
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<text><![CDATA[develop solutions involving the creation of innovative new<br />]]></text>
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<text><![CDATA[products or services for these companies<br />]]></text>
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<text><![CDATA[and with closely-monitored academic and methodological support.<br />]]></text>
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<text><![CDATA[We are involved in concrete achievement<br />]]></text>
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<text><![CDATA[with a powerful educational tool,<br />]]></text>
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<text><![CDATA[and, at the same time, they are producing something which must have an impact -<br />]]></text>
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<text><![CDATA[the partner companies are customers<br />]]></text>
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<text><![CDATA[something has to be delivered to them<br />]]></text>
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<text><![CDATA[and the companies must do something with what they get.<br />]]></text>
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<text><![CDATA[The sheer enthusiasm comes from there -<br />]]></text>
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<text><![CDATA[meeting the other students, <br>learning to work as part of a team<br />]]></text>
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<text><![CDATA[and then working for a real external customer -<br />]]></text>
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<text><![CDATA[it is all of this, and within a learning environment.<br />]]></text>
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<text><![CDATA[It has evolved hugely in comparison with 4 years ago -<br />]]></text>
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<text><![CDATA[we’re heading towards a more professional approach,<br />]]></text>
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<text><![CDATA[we’re taking what is created a bit further,<br />]]></text>
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<text><![CDATA[this year we’ve really recentred around the concept of usage -<br />]]></text>
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<text><![CDATA[and we can, I think, go further still.<br />]]></text>
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<text><![CDATA[The Match<br />]]></text>
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<text><![CDATA[We are a team of student engineers<br />]]></text>
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<text><![CDATA[and technophiles at Centrale<br />]]></text>
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<text><![CDATA[- specialists in<br />]]></text>
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<text><![CDATA[marketing and commerce at ESSEC<br />]]></text>
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<text><![CDATA[and designers at XX Design<br />]]></text>
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<text><![CDATA[and our goal is to create an innovative service<br />]]></text>
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<text><![CDATA[for a variety of companies -<br />]]></text>
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<text><![CDATA[and for us, it was Orange TV.<br />]]></text>
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<text><![CDATA[We were motivated by the creative<br />]]></text>
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<text><![CDATA[and innovative aspects – being able to be directly<br />]]></text>
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<text><![CDATA[grappling with company issues -<br />]]></text>
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<text><![CDATA[and the stakes for Orange TV were very high -<br />]]></text>
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<text><![CDATA[promoting their audiovisual services<br />]]></text>
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<text><![CDATA[and in particular, through our service,<br />]]></text>
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<text><![CDATA[their football content.<br />]]></text>
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<text><![CDATA[I’m going to show you a passage<br />]]></text>
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<text><![CDATA[corresponding to scene-sharing<br />]]></text>
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<text><![CDATA[- this is something we think is of great interest<br />]]></text>
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<text><![CDATA[and it allows you to create a community<br />]]></text>
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<text><![CDATA[around the scenes you’ve chosen to clip<br />]]></text>
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<text><![CDATA[during a match,<br />]]></text>
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<text><![CDATA[by which I mean that by pressing on a simple button<br />]]></text>
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<text><![CDATA[you can choose to clip a scene<br />]]></text>
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<text><![CDATA[of about 45 seconds in length<br />]]></text>
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<text><![CDATA[and share it with your own community.<br />]]></text>
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<text><![CDATA[For example, I’m going to choose this scene here -<br />]]></text>
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<text><![CDATA[it’s the goal from Juninho -<br />]]></text>
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<text><![CDATA[I’m going into publication of the scene <br>to send it to my community<br />]]></text>
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<text><![CDATA[I write a little message,<br />]]></text>
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<text><![CDATA[confirm it<br />]]></text>
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<text><![CDATA[and then I have the option of sending it<br />]]></text>
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<text><![CDATA[to a friend’s TV,<br />]]></text>
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<text><![CDATA[email, or mobile.<br />]]></text>
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<text><![CDATA[SMS on the Spot<br />]]></text>
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<text><![CDATA[I want to explain the story<br />]]></text>
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<text><![CDATA[of our friend Spot.<br />]]></text>
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<text><![CDATA[The basic idea was to project ourselves forward to 2011-2012<br />]]></text>
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<text><![CDATA[and to work on the service<br />]]></text>
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<text><![CDATA[that will be all the rage with 11-14 year-olds.<br />]]></text>
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<text><![CDATA[We worked directly with Orange Lab at Issy-les-Moulineaux,<br />]]></text>
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<text><![CDATA[and came up with some exciting new concepts.<br />]]></text>
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<text><![CDATA[Together with Orange, we selected<br />]]></text>
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<text><![CDATA[the SMS on the Spot project.<br />]]></text>
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<text><![CDATA[We’re going to introduce you to the SMS on the Spot<br />]]></text>
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<text><![CDATA[through the story of two characters:<br />]]></text>
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<text><![CDATA[Armelle, the mother, who will be sending the message<br />]]></text>
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<text><![CDATA[and her son Romain.<br />]]></text>
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<text><![CDATA[Armelle, who wants to send an SMS on the Spot message,<br />]]></text>
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<text><![CDATA[is going to get out her smart phone<br />]]></text>
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<text><![CDATA[and choose the SMS on the Spot application from the menu.<br />]]></text>
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<text><![CDATA[Once she has selected it<br />]]></text>
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<text><![CDATA[she reaches the SMS on the Spot interface,<br />]]></text>
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<text><![CDATA[so she decides to write this message.<br />]]></text>
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<text><![CDATA[Next she chooses who she wants to send it to<br />]]></text>
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<text><![CDATA[by going into her address book,<br />]]></text>
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<text><![CDATA[and then adds a location to her message.<br />]]></text>
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<text><![CDATA[She’s going to choose the destination of Chamonix<br />]]></text>
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<text><![CDATA[because her son is travelling to this region the next day.<br />]]></text>
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<text><![CDATA[So, she chooses her location - Chamonix<br />]]></text>
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<text><![CDATA[and defines an active area<br />]]></text>
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<text><![CDATA[which will enable the child to be located<br />]]></text>
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<text><![CDATA[only when he enters this area,<br />]]></text>
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<text><![CDATA[- she’s going to choose 1 kilometre – and then she’s going to add a time to this message -<br />]]></text>
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<text><![CDATA[she wants it to be active<br />]]></text>
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<text><![CDATA[the next day from noon<br />]]></text>
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<text><![CDATA[and she wants it to expire at 6 pm on the same day.<br />]]></text>
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<text><![CDATA[She’s going to add a video to make the message more fun,<br />]]></text>
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<text><![CDATA[she chooses the video – and now that the message is configured,<br />]]></text>
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<text><![CDATA[she can send it to her son.<br />]]></text>
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<text><![CDATA[The next day, Romain sets off for Chamonix<br />]]></text>
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<text><![CDATA[and when he approaches the area defined by his mother<br />]]></text>
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<text><![CDATA[he automatically receives the message,<br />]]></text>
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<text><![CDATA[opens it, and then he’s offered the option of<br />]]></text>
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<text><![CDATA[sending a return receipt to his mother (or not)<br />]]></text>
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<text><![CDATA[to let her know that he has arrived in the area -<br />]]></text>
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<text><![CDATA[he accepts, and at that very moment in Paris<br />]]></text>
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<text><![CDATA[Armelle receives a message confirming<br />]]></text>
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<text><![CDATA[that her son has arrived safely.<br />]]></text>
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<text><![CDATA[In creating this application<br />]]></text>
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<text><![CDATA[we had the opportunity to work <br>with Béatrice Foucault at Orange Labs.<br />]]></text>
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<text><![CDATA[There were several stages in working with the students<br />]]></text>
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<text><![CDATA[- there was first stage which involved thinking,<br />]]></text>
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<text><![CDATA[taking into account the context<br />]]></text>
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<text><![CDATA[and the mobile services market.<br />]]></text>
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<text><![CDATA[My own project is called Orange TV<br />]]></text>
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<tcIn>00:05:04</tcIn>
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<text><![CDATA[the challenge was: what should we do<br />]]></text>
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<text><![CDATA[to improve our offer, and increase consumption of premium content ?<br />]]></text>
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<text><![CDATA[We tried to give them an environment -<br />]]></text>
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<text><![CDATA[to tell them what television is, to Orange<br />]]></text>
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<text><![CDATA[and then we gave them fairly complete<br />]]></text>
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<text><![CDATA[background information<br />]]></text>
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<text><![CDATA[about what the television offer is<br />]]></text>
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<text><![CDATA[and about what we were expecting from them.<br />]]></text>
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<text><![CDATA[This idea of fresh thinking,<br />]]></text>
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<tcOut>00:05:32</tcOut>
<text><![CDATA[of a totally fresh perspective<br />]]></text>
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<tcIn>00:05:32</tcIn>
<tcOut>00:05:34</tcOut>
<text><![CDATA[and of thinking that is unformatted,<br />]]></text>
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<text><![CDATA[is of great interest to us.<br />]]></text>
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<tcIn>00:05:36</tcIn>
<tcOut>00:05:39</tcOut>
<text><![CDATA[CPI Prize-giving ceremony 2009<br />]]></text>
</item>
<item>
<tcIn>00:05:43</tcIn>
<tcOut>00:05:45</tcOut>
<text><![CDATA[The Apple Student Prize<br />]]></text>
</item>
<item>
<tcIn>00:05:45</tcIn>
<tcOut>00:05:47</tcOut>
<text><![CDATA[The Apple Student Prize<br />]]></text>
</item>
<item>
<tcIn>00:05:47</tcIn>
<tcOut>00:05:49</tcOut>
<text><![CDATA[went to the Qualcomm group.<br />]]></text>
</item>
<item>
<tcIn>00:05:53</tcIn>
<tcOut>00:05:55</tcOut>
<text><![CDATA[The Les Echos ‘Coup de Cœur’ Prize<br />]]></text>
</item>
<item>
<tcIn>00:05:55</tcIn>
<tcOut>00:05:57</tcOut>
<text><![CDATA[I voted for Adeo<br />]]></text>
</item>
<item>
<tcIn>00:06:02</tcIn>
<tcOut>00:06:04</tcOut>
<text><![CDATA[The Capgemini Consulting CPI Winner<br />]]></text>
</item>
<item>
<tcIn>00:06:05</tcIn>
<tcOut>00:06:07</tcOut>
<text><![CDATA[The Orange team, SMS on the Spot<br />]]></text>
</item>
<item>
<tcIn>00:06:08</tcIn>
<tcOut>00:06:10</tcOut>
<text><![CDATA[Innovation is universal<br />]]></text>
</item>
<item>
<tcIn>00:06:10</tcIn>
<tcOut>00:06:13</tcOut>
<text><![CDATA[and the CPI team is delighted to invite you<br />]]></text>
</item>
<item>
<tcIn>00:06:13</tcIn>
<tcOut>00:06:15</tcOut>
<text><![CDATA[to the Shanghai World Fair next year<br />]]></text>
</item>
<item>
<tcIn>00:06:15</tcIn>
<tcOut>00:06:17</tcOut>
<text><![CDATA[so that you can spread the word more widely<br />]]></text>
</item>
<item>
<tcIn>00:06:17</tcIn>
<tcOut>00:06:19</tcOut>
<text><![CDATA[and at planetary level.<br />]]></text>
</item>
<item>
<tcIn>00:06:19</tcIn>
<tcOut>00:06:21</tcOut>
<text><![CDATA[Once again, well done !<br />]]></text>
</item>
</mySub>
