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<text><![CDATA[Orange-innovation.tv<br>in partnership with Cité des Télécoms, presents<br />]]></text>
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<text><![CDATA[got it!<br />]]></text>
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<text><![CDATA[presented by Eric Hamonou<br />]]></text>
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<text><![CDATA[programme #05 augmented reality: the whole world is talking to you<br />]]></text>
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<text><![CDATA[Hello everyone, and thanks for joining us<br />]]></text>
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<text><![CDATA[for this new edition of 'got it !' -<br />]]></text>
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<text><![CDATA[a programme brought to you by Orange-innovation.tv<br />]]></text>
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<text><![CDATA[- in partnership with Cité des Télécoms at Pleumeur-Bodou<br />]]></text>
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<text><![CDATA[This week, we'll be going behind the scenes of a real revolution -<br />]]></text>
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<text><![CDATA[because, you see, the researchers and engineers are preparing us<br />]]></text>
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<text><![CDATA[a new world, a new reality, an augmented reality.<br />]]></text>
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<text><![CDATA[Get ready - revelations coming up.<br />]]></text>
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<text><![CDATA[Augmented reality - the world is talking to you<br />]]></text>
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<text><![CDATA[Looking at the world, understanding it,<br />]]></text>
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<text><![CDATA[being able to say something pertinent or useful about it -<br />]]></text>
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<text><![CDATA[this requires skill we don't always have.<br />]]></text>
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<text><![CDATA[Not everyone has the gift of making megaliths,<br />]]></text>
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<text><![CDATA[ruins, or works of art speak - especially when it's a matter of contemporary art -<br />]]></text>
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<text><![CDATA[monuments or landscapes.<br />]]></text>
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<text><![CDATA[Sometimes we'd like to be able to don the specs<br />]]></text>
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<text><![CDATA[of a scientist, a historian, a sociologist, economist or critic,<br />]]></text>
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<text><![CDATA[or simply to be able to see when we are partially-sighted,<br />]]></text>
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<text><![CDATA[so that the world at last reveals to us everything that it has to reveal.<br />]]></text>
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<text><![CDATA[It's a sweet dream, of course... And yet, no.<br />]]></text>
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<text><![CDATA[Believe it or not, these glasses are in the process of being developed,<br />]]></text>
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<text><![CDATA[with a totally new kind of lenses<br />]]></text>
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<text><![CDATA[Fitted with cameras, screens, and microprocessors,<br />]]></text>
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<text><![CDATA[capable of modifying our perception of the world, in real-time<br />]]></text>
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<text><![CDATA[by adding all kinds of information:<br />]]></text>
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<text><![CDATA[text, sound, images, videos,<br />]]></text>
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<text><![CDATA[animations, special effects...<br />]]></text>
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<text><![CDATA[In brief - everything required to make the real world so much more exciting,<br />]]></text>
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<text><![CDATA[and this is why we speak of augmented reality.<br />]]></text>
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<text><![CDATA[The principle is as follows:<br />]]></text>
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<text><![CDATA[instead of looking directly at a scene or an object,<br />]]></text>
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<text><![CDATA[we look through the screen of the glasses, a mobile<br />]]></text>
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<text><![CDATA[or a computer, whilst filming, through an onboard camera<br />]]></text>
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<text><![CDATA[or webcam.<br />]]></text>
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<text><![CDATA[Want to see what the great chefs are cooking up ?<br />]]></text>
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<text><![CDATA[Here are a few examples of what it is possible to do with augmented reality.<br />]]></text>
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<text><![CDATA[Follow the guide.<br />]]></text>
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<text><![CDATA[Not bad, is it ? But believe you me, this is only the beginning.<br />]]></text>
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<text><![CDATA[And in terms of augmented reality, the best is undoubtedly yet to come,<br />]]></text>
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<text><![CDATA[we've yet to experience the crème de la crème.<br />]]></text>
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<text><![CDATA[Let's get into the kitchen - see if we can gather<br />]]></text>
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<text><![CDATA[one or two secret recipes from the experts.<br />]]></text>
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<text><![CDATA[Watch your weight  now.<br />]]></text>
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<text><![CDATA[Augmented reality - the world is talking to you<br />]]></text>
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<text><![CDATA[To make a successful augmented reality application,<br />]]></text>
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<text><![CDATA[you need a few basic ingredients to hand.<br />]]></text>
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<text><![CDATA[A screen, a camera, a microprocessor, a bit of memory...<br />]]></text>
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<text><![CDATA[In short, a computer or something that comes close, such as a Smartphone.<br />]]></text>
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<text><![CDATA[Next, you have to prepare a computer programme<br />]]></text>
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<text><![CDATA[that is capable of analysing each of the images recorded by the camera,<br />]]></text>
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<text><![CDATA[of judiciously modifying them,<br />]]></text>
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<text><![CDATA[and displaying them on the screen in real-time<br />]]></text>
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<text><![CDATA[without the user being aware of anything.<br />]]></text>
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<text><![CDATA[This is where you win your Michelin stars, or not.<br />]]></text>
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<text><![CDATA[Because - within the filmed images - your programme is going to have to identify<br />]]></text>
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<text><![CDATA[the objects or details for which you have planned to provide a little extra information.<br />]]></text>
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<text><![CDATA[Then, it has to insert this information<br />]]></text>
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<text><![CDATA[in such a way that it is perfectly integrated into the image,<br />]]></text>
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<text><![CDATA[and all this, in just a few thousandths of a second,<br />]]></text>
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<text><![CDATA[because the whole procedure has to be executed for each new image.<br />]]></text>
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<text><![CDATA[To facilitate the identification of objects as much as possible,<br />]]></text>
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<text><![CDATA[- details which are going to trigger the augmented reality,<br />]]></text>
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<text><![CDATA[and so to gain time, the experts have a few tricks up their sleeves.<br />]]></text>
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<text><![CDATA[The simplest of which -<br />]]></text>
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<text><![CDATA[and purists frown up this as an augmented reality method -<br />]]></text>
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<text><![CDATA[consists of positioning, in the real world - on monuments, bus-shelters<br />]]></text>
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<text><![CDATA[bus-shelters, or adverts -<br />]]></text>
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<text><![CDATA[a sort of 2-dimensional barcode<br />]]></text>
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<text><![CDATA[easy for programmes to identify and interpret<br />]]></text>
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<text><![CDATA[when they are filmed by onlookers with their phones.<br />]]></text>
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<text><![CDATA[A disadvantage of this method<br />]]></text>
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<text><![CDATA[is that in order to have a chance of being identified,<br />]]></text>
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<text><![CDATA[the sticker, which is only 5 square cm in size<br />]]></text>
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<text><![CDATA[has to be filmed at a maximum distance of 1 metre.<br />]]></text>
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<text><![CDATA[And also, the stickers have to have been pre-positioned -<br />]]></text>
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<text><![CDATA[hundreds of stickers all over the place.<br />]]></text>
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<text><![CDATA[It is possible that the architects of France fail to appreciate<br />]]></text>
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<text><![CDATA[the appeal of seeing their monuments decorated like this.<br />]]></text>
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<text><![CDATA[Another method entails using - either in place of the image,<br />]]></text>
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<text><![CDATA[or in addition to the image - other sources of information,<br />]]></text>
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<text><![CDATA[such as, for example, the position of either the user or the phone.<br />]]></text>
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<text><![CDATA[This information is much less precise,<br />]]></text>
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<text><![CDATA[but much faster to use.<br />]]></text>
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<text><![CDATA[Augmented reality applications for Smartphones already exist,<br />]]></text>
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<text><![CDATA[which are capable of telling you which planet, star or constellation<br />]]></text>
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<text><![CDATA[is above your head<br />]]></text>
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<text><![CDATA[simply by looking at the sky with your mobile.<br />]]></text>
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<text><![CDATA[There's no magic involved,<br />]]></text>
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<text><![CDATA[the application knows exactly where you are<br />]]></text>
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<text><![CDATA[through your GPS co-ordinates,<br />]]></text>
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<text><![CDATA[and which part of the sky you are looking at through the onboard compass in your phone.<br />]]></text>
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<text><![CDATA[Using the same principle,<br />]]></text>
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<text><![CDATA[Orange recently developed an augmented reality application<br />]]></text>
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<text><![CDATA[for the Château of Versailles,<br />]]></text>
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<text><![CDATA[which allows the 9 groves of the château's garden to speak for themselves.<br />]]></text>
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<text><![CDATA[Incidentally, if you feel like it, and if, of course, you are in the Paris area,<br />]]></text>
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<text><![CDATA[you can, at this very moment, participate is a life-size test for this product.<br />]]></text>
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<text><![CDATA[But the last word in terms of augmented reality,<br />]]></text>
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<text><![CDATA[is still to work on the basis of the image alone<br />]]></text>
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<text><![CDATA[and to process the image<br />]]></text>
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<text><![CDATA[to make it intelligible from the computer's point of view.<br />]]></text>
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<text><![CDATA[This is in fact a matter of finding the right mathematical formulas<br />]]></text>
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<text><![CDATA[to allow the augmented reality programme<br />]]></text>
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<text><![CDATA[to be able to tell the difference between, for example, a human face and that of a cuddly toy.<br />]]></text>
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<text><![CDATA[By the bye, and just between us,<br />]]></text>
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<text><![CDATA[if you'd like to see how well a face recognition programme can perform,<br />]]></text>
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<text><![CDATA[try out the little augmented reality application<br />]]></text>
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<text><![CDATA[made by Total Immersion for Futuroscope -<br />]]></text>
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<text><![CDATA[you can download it free from the park's website.<br />]]></text>
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<text><![CDATA[Next, to allow their programmes to interpret the images<br />]]></text>
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<text><![CDATA[and to identify the characteristic elements,<br />]]></text>
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<text><![CDATA[the developers have used every available resource.<br />]]></text>
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<text><![CDATA[They used the identification of contours,<br />]]></text>
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<text><![CDATA[the crossing of lines, colour transitions, and textures.<br />]]></text>
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<text><![CDATA[For each object, they deduct<br />]]></text>
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<text><![CDATA[a signature which is saved in a database.<br />]]></text>
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<text><![CDATA[When a new image has to be interpreted,<br />]]></text>
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<text><![CDATA[it is processed by the programme,<br />]]></text>
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<text><![CDATA[compared to the signatures saved in memory<br />]]></text>
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<text><![CDATA[and if there's a match,<br />]]></text>
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<tcOut>00:05:34</tcOut>
<text><![CDATA[this means the programme has identified an object.<br />]]></text>
</item>
<item>
<tcIn>00:05:34</tcIn>
<tcOut>00:05:36</tcOut>
<text><![CDATA[The disadvantage of this method<br />]]></text>
</item>
<item>
<tcIn>00:05:36</tcIn>
<tcOut>00:05:38</tcOut>
<text><![CDATA[is that it is very sensitive to the conditions in which the image is shot.<br />]]></text>
</item>
<item>
<tcIn>00:05:38</tcIn>
<tcOut>00:05:41</tcOut>
<text><![CDATA[If the lighting changes, the object signatures change too.<br />]]></text>
</item>
<item>
<tcIn>00:05:41</tcIn>
<tcOut>00:05:43</tcOut>
<text><![CDATA[So, in theory, it is necessary to have a huge number of signatures saved<br />]]></text>
</item>
<item>
<tcIn>00:05:43</tcIn>
<tcOut>00:05:47</tcOut>
<text><![CDATA[if you want to be certain of being able to identify an object<br />]]></text>
</item>
<item>
<tcIn>00:05:47</tcIn>
<tcOut>00:05:49</tcOut>
<text><![CDATA[regardless of the conditions.<br />]]></text>
</item>
<item>
<tcIn>00:05:49</tcIn>
<tcOut>00:05:51</tcOut>
<text><![CDATA[Also, processing an image takes time<br />]]></text>
</item>
<item>
<tcIn>00:05:51</tcIn>
<tcOut>00:05:53</tcOut>
<text><![CDATA[as well as extremely precise calculation<br />]]></text>
</item>
<item>
<tcIn>00:05:53</tcIn>
<tcOut>00:05:55</tcOut>
<text><![CDATA[- and not all mobiles are currently capable of this.<br />]]></text>
</item>
<item>
<tcIn>00:05:55</tcIn>
<tcOut>00:05:58</tcOut>
<text><![CDATA[Shall we take bets ? Within 2 or 3 years,<br />]]></text>
</item>
<item>
<tcIn>00:05:58</tcIn>
<tcOut>00:06:01</tcOut>
<text><![CDATA[a great many of us will be looking at the world through our Smartphones.<br />]]></text>
</item>
<item>
<tcIn>00:06:01</tcIn>
<tcOut>00:06:05</tcOut>
<text><![CDATA[got it!<br />]]></text>
</item>
<item>
<tcIn>00:06:05</tcIn>
<tcOut>00:06:07</tcOut>
<text><![CDATA[Well, that's it, our programme has reached an end,<br />]]></text>
</item>
<item>
<tcIn>00:06:07</tcIn>
<tcOut>00:06:09</tcOut>
<text><![CDATA[I hope to see you again in 2 weeks<br />]]></text>
</item>
<item>
<tcIn>00:06:09</tcIn>
<tcOut>00:06:11</tcOut>
<text><![CDATA[for a new edition of 'got it !' -<br />]]></text>
</item>
<item>
<tcIn>00:06:11</tcIn>
<tcOut>00:06:13</tcOut>
<text><![CDATA[the programme which gives you all the detail about new innovations.<br />]]></text>
</item>
<item>
<tcIn>00:06:13</tcIn>
<tcOut>00:06:15</tcOut>
<text><![CDATA[See you very soon on Orange-innovation.tv<br />]]></text>
</item>
<item>
<tcIn>00:06:22</tcIn>
<tcOut>00:06:25</tcOut>
<text><![CDATA[Innovation has found its television.<br />]]></text>
</item>
</mySub>
