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<text><![CDATA[MySpace is a social networking site<br />]]></text>
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<text><![CDATA[based on the centres of interest of its users.<br />]]></text>
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<text><![CDATA[MySpace is very well known for music.<br />]]></text>
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<text><![CDATA[We are a music platform<br />]]></text>
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<text><![CDATA[where performers can upload their music free of charge<br />]]></text>
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<text><![CDATA[and offers it for free download to all users.<br />]]></text>
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<text><![CDATA[VeoSearch.com is a search engine<br />]]></text>
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<text><![CDATA[which funds charities<br />]]></text>
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<text><![CDATA[through your everyday searches on the internet<br />]]></text>
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<text><![CDATA[We are a smartphone application<br />]]></text>
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<text><![CDATA[analytics company.<br />]]></text>
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<text><![CDATA[To find an audience, and build its loyalties ?<br />]]></text>
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<text><![CDATA[I don’t think there is any miracle recipe online,<br />]]></text>
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<text><![CDATA[you have to be quite pragmatic in your method,<br />]]></text>
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<text><![CDATA[try and have a mix<br />]]></text>
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<text><![CDATA[that’s quite diversified<br />]]></text>
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<text><![CDATA[in terms of tools and resources,<br />]]></text>
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<text><![CDATA[so that you get unique visitors to your website.<br />]]></text>
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<text><![CDATA[You have to focus on marketing,<br />]]></text>
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<text><![CDATA[you should promote your application extensively<br />]]></text>
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<text><![CDATA[using social media as much as you can<br />]]></text>
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<text><![CDATA[to get that initial audience.<br />]]></text>
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<text><![CDATA[Design is very important,<br />]]></text>
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<text><![CDATA[it has to be a polished experience,<br />]]></text>
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<text><![CDATA[and you should make sure<br />]]></text>
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<text><![CDATA[that within that application<br />]]></text>
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<text><![CDATA[you are encouraging users to recommend that application to other people -<br />]]></text>
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<text><![CDATA[either through email, or through text invites,<br />]]></text>
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<text><![CDATA[or through integration with a social network<br />]]></text>
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<text><![CDATA[like Facebook or MySpace.<br />]]></text>
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<text><![CDATA[MySpace is successful in creating an audience<br />]]></text>
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<text><![CDATA[out of content that is self-generated by users<br />]]></text>
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<text><![CDATA[and that is, if you like, the secret of Myspace:<br />]]></text>
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<text><![CDATA[it is the users themselves<br />]]></text>
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<text><![CDATA[who grow their own audiences<br />]]></text>
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<text><![CDATA[who will in turn bring along other users<br />]]></text>
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<text><![CDATA[around their content, so that the audience grows<br />]]></text>
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<text><![CDATA[in a way that is both mechanical and organic.<br />]]></text>
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<text><![CDATA[So the secret to big audience for an application -<br />]]></text>
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<text><![CDATA[Make sure you're doing something<br />]]></text>
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<text><![CDATA[social, where<br />]]></text>
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<text><![CDATA[users can interact with their friends -<br />]]></text>
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<text><![CDATA[that's very very important<br />]]></text>
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<text><![CDATA[Thanks to these performers, we create a social network<br />]]></text>
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<text><![CDATA[which allows all the fans of these performers<br />]]></text>
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<text><![CDATA[to get together on our site<br />]]></text>
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<text><![CDATA[and to share the music, systematically creating a viral network.<br />]]></text>
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<text><![CDATA[This really is how an audience develops.<br />]]></text>
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<text><![CDATA[To build audience loyalty,<br />]]></text>
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<text><![CDATA[I think the most important thing<br />]]></text>
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<text><![CDATA[is to offer it value,<br />]]></text>
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<text><![CDATA[so that this audience says to itself that on this website<br />]]></text>
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<text><![CDATA[there is something to be found that is not necessarily available elsewhere.<br />]]></text>
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<text><![CDATA[Apart from the classic CRM tools<br />]]></text>
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<text><![CDATA[we offer, on the one hand, content<br />]]></text>
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<text><![CDATA[we believe will be of<br />]]></text>
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<text><![CDATA[interest to our audience<br />]]></text>
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<text><![CDATA[and make them return to the site, and join in<br />]]></text>
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<text><![CDATA[by commenting on the content,<br />]]></text>
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<text><![CDATA[and even by participating, adding their own personal touch.<br />]]></text>
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<text><![CDATA[Games attract a large audience, but you have to<br />]]></text>
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<text><![CDATA[really really work to make them sociable<br />]]></text>
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<text><![CDATA[in order to retain that audience.<br />]]></text>
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<text><![CDATA[Loyalty amongst our performers is created through results,<br />]]></text>
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<text><![CDATA[we help them earn money<br />]]></text>
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<text><![CDATA[with their professional licences<br />]]></text>
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<text><![CDATA[and loyalty is also built among users<br />]]></text>
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<text><![CDATA[since the performers<br />]]></text>
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<text><![CDATA[publish their entire digital lives on the site,<br />]]></text>
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<text><![CDATA[issue their new albums, their latest news,<br />]]></text>
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<text><![CDATA[and with such a wealth of content, we are able<br />]]></text>
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<text><![CDATA[to make sure that visitors return fairly regularly<br />]]></text>
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<text><![CDATA[to keep up with what’s new.<br />]]></text>
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<text><![CDATA[Moreover, because this is a social networking site,<br />]]></text>
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<text><![CDATA[it also builds its own loyalty -<br />]]></text>
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<text><![CDATA[because the site's apostles, or disciples -<br />]]></text>
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<text><![CDATA[who are themselves users -<br />]]></text>
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<text><![CDATA[will go out to evangelize users<br />]]></text>
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<text><![CDATA[and other members of the community.<br />]]></text>
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<text><![CDATA[So, for new developers getting into the space,<br />]]></text>
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<text><![CDATA[I would focus on something social,<br />]]></text>
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<text><![CDATA[I would focus on something casual,<br />]]></text>
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<text><![CDATA[and I would focus on something<br />]]></text>
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<text><![CDATA[that was primarily gaming-related.<br />]]></text>
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<text><![CDATA[And that would be your best chance<br />]]></text>
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<text><![CDATA[for success on the iphone market right now.<br />]]></text>
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