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<text><![CDATA[product and design factory<br />]]></text>
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<text><![CDATA[The significance of design in the Orange group strategy -<br />]]></text>
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<text><![CDATA[well, it's extremely significant.<br />]]></text>
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<text><![CDATA[For at least 2 reasons.<br />]]></text>
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<text><![CDATA[As you know, and for the past 3 years now,<br />]]></text>
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<text><![CDATA[we have positioned innovation at the heart of our strategy.<br />]]></text>
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<text><![CDATA[Well, today, what we are doing<br />]]></text>
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<text><![CDATA[is - because of course,<br />]]></text>
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<text><![CDATA[innovation is, for everyone,<br />]]></text>
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<text><![CDATA[a matter of technology -<br />]]></text>
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<text><![CDATA[and we wanted to add a lot of human-ness to it,<br />]]></text>
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<text><![CDATA[a lot of customer.<br />]]></text>
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<text><![CDATA[And when we say that, we're automatically<br />]]></text>
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<text><![CDATA[talking about design.<br />]]></text>
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<text><![CDATA[So, in concrete terms, what does this mean ?<br />]]></text>
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<text><![CDATA[Which means that what we want<br />]]></text>
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<text><![CDATA[is to develop a certain number of products<br />]]></text>
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<text><![CDATA[and then to offer them to as broad a<br />]]></text>
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<text><![CDATA[population as possible.<br />]]></text>
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<text><![CDATA[And being able to do that entails being capable adapting them,<br />]]></text>
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<text><![CDATA[of showing products that are extremely simple.<br />]]></text>
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<text><![CDATA[So, what does making them simple mean?<br />]]></text>
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<text><![CDATA[It means that they are simple to understand<br />]]></text>
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<text><![CDATA[and that it is very easy to understand why they are useful,<br />]]></text>
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<text><![CDATA[that they are simple to install<br />]]></text>
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<text><![CDATA[and that they are extremely intuitive to use.<br />]]></text>
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<text><![CDATA[And what we do,<br />]]></text>
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<text><![CDATA[well, we've integrated<br />]]></text>
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<text><![CDATA[a fabulous design team,<br />]]></text>
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<text><![CDATA[people who were within France Télécom<br />]]></text>
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<text><![CDATA[but were scattered around.<br />]]></text>
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<text><![CDATA[Well - we integrated them as closely as possible<br />]]></text>
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<text><![CDATA[with our product development teams.<br />]]></text>
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<text><![CDATA[Design is at the heart of the Orange strategy<br />]]></text>
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<text><![CDATA[and this is why we have decided<br />]]></text>
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<text><![CDATA[to create a design team dedicated<br />]]></text>
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<text><![CDATA[to the development of our new products.<br />]]></text>
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<text><![CDATA[And I will have the pleasure of presenting you,<br />]]></text>
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<text><![CDATA[within the various collections,<br />]]></text>
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<text><![CDATA[with all the new products we are offering<br />]]></text>
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<text><![CDATA[our customers<br />]]></text>
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<text><![CDATA[and which will have this 'design touch'<br />]]></text>
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<text><![CDATA[that will make Orange different.<br />]]></text>
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<text><![CDATA[Orange-innovation.tv<br />]]></text>
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<text><![CDATA[Innovation has found its television.<br />]]></text>
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