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<text><![CDATA[Innovacom New markets for 2010 ?<br />]]></text>
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<text><![CDATA[There's a lot of talk about cloud computing -<br />]]></text>
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<text><![CDATA[it's certainly a theme which is stirring things up<br />]]></text>
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<text><![CDATA[the venture-capital community.<br />]]></text>
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<text><![CDATA[On this theme, I think that<br />]]></text>
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<text><![CDATA[as with the company software theme<br />]]></text>
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<text><![CDATA[American start-ups<br />]]></text>
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<text><![CDATA[and the American environment<br />]]></text>
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<text><![CDATA[really are very dominant.<br />]]></text>
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<text><![CDATA[I'm not sure that, in France or Europe,<br />]]></text>
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<text><![CDATA[we have a source of strong areas in cloud computing<br />]]></text>
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<text><![CDATA[- with the possible exception of the security domain<br />]]></text>
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<text><![CDATA[and software which guarantees<br />]]></text>
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<text><![CDATA[better security in cloud computing.<br />]]></text>
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<text><![CDATA[Lastly, it's an initial theme<br />]]></text>
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<text><![CDATA[which may not be of great interest to us,<br />]]></text>
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<text><![CDATA[seen from the start-up angle.<br />]]></text>
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<text><![CDATA[It is important to make the distinction<br />]]></text>
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<text><![CDATA[between themes which are buoyant<br />]]></text>
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<text><![CDATA[yet which will be pre-empted by the major industrial groups<br />]]></text>
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<text><![CDATA[and the big themes which can<br />]]></text>
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<text><![CDATA[be fertile ground for start-ups.<br />]]></text>
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<text><![CDATA[And on the French market ?<br />]]></text>
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<text><![CDATA[I think that France's asset<br />]]></text>
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<text><![CDATA[is effectively - particularly thanks to Orange's pioneering role<br />]]></text>
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<text><![CDATA[in high-speed broadband<br />]]></text>
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<text><![CDATA[and online television applications -<br />]]></text>
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<text><![CDATA[there are many start-ups<br />]]></text>
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<text><![CDATA[which are acquiring international legitimacy in this particular domain.<br />]]></text>
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<text><![CDATA[So I think that a niche needs to be carved out<br />]]></text>
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<text><![CDATA[in terms of content and digital media,<br />]]></text>
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<text><![CDATA[mostly video<br />]]></text>
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<text><![CDATA[and mobile access.<br />]]></text>
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<text><![CDATA[In this domain,<br />]]></text>
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<text><![CDATA[we are still seeing quite a few areas -<br />]]></text>
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<text><![CDATA[either at network level<br />]]></text>
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<text><![CDATA[- so that's what we're going to be looking at closely<br />]]></text>
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<text><![CDATA[- how to optimize<br />]]></text>
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<text><![CDATA[the quality of customer service,<br />]]></text>
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<text><![CDATA[in the short term,<br />]]></text>
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<text><![CDATA[- over the next 18 months<br />]]></text>
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<text><![CDATA[for video on mobiles<br />]]></text>
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<text><![CDATA[and the 'telecoms networks' areas<br />]]></text>
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<text><![CDATA[- where there is indeed<br />]]></text>
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<text><![CDATA[a tradition of excellence<br />]]></text>
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<text><![CDATA[in French start-ups.<br />]]></text>
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<text><![CDATA[Who are the big winners in 2009 ?<br />]]></text>
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<text><![CDATA[Fellow British and German 'venture-capital companies' tell us<br />]]></text>
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<text><![CDATA[that there is French excellence,<br />]]></text>
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<text><![CDATA[coupled with great success, in e-commerce.<br />]]></text>
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<text><![CDATA[Our Anglo-Saxon colleagues are envious of this<br />]]></text>
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<text><![CDATA[because there really are some<br />]]></text>
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<text><![CDATA[great entrepreneurial talents,<br />]]></text>
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<text><![CDATA[and tight management of budgets<br />]]></text>
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<text><![CDATA[which makes businesses more profitable,<br />]]></text>
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<text><![CDATA[more quickly, than in the Anglo-Saxon context.<br />]]></text>
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<text><![CDATA[So, that's another niche we'll be continuing to carve out<br />]]></text>
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<text><![CDATA[because I think there are more areas<br />]]></text>
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<text><![CDATA[in digital media<br />]]></text>
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<text><![CDATA[and electronic commerce.<br />]]></text>
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<text><![CDATA[There are still a great many economic sectors<br />]]></text>
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<text><![CDATA[which don't have - either through their own efforts or through start-ups,<br />]]></text>
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<text><![CDATA[tipped over into an online access mode<br />]]></text>
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<text><![CDATA[and online sales.<br />]]></text>
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<text><![CDATA[So there, we're continuing as investors.<br />]]></text>
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<text><![CDATA[What will tomorrow's usages be like ?<br />]]></text>
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<text><![CDATA[Machine-to-machine<br />]]></text>
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<text><![CDATA[and everything concerning 'home networking'<br />]]></text>
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<text><![CDATA[and connected<br />]]></text>
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<text><![CDATA[home equipment -<br />]]></text>
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<text><![CDATA[so here, independently of<br />]]></text>
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<text><![CDATA[what's happening in terms of online television -<br />]]></text>
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<text><![CDATA[there are other usages in other rooms of the house<br />]]></text>
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<text><![CDATA[where a WiFi connection<br />]]></text>
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<text><![CDATA[and a connection to a server<br />]]></text>
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<text><![CDATA[and services<br />]]></text>
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<text><![CDATA[should meet with great success<br />]]></text>
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<text><![CDATA[- this is about health,<br />]]></text>
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<text><![CDATA[lifestyle,<br />]]></text>
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<text><![CDATA[and well-being.<br />]]></text>
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<text><![CDATA[There are a great many areas which can be the object<br />]]></text>
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<text><![CDATA[of a communication when you are at home, targeted.<br />]]></text>
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<text><![CDATA[So we see a lot of potential areas,<br />]]></text>
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<text><![CDATA[there's cookery...<br />]]></text>
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<text><![CDATA[Ultimately, the house is<br />]]></text>
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<text><![CDATA[fertile ground for innovation<br />]]></text>
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<text><![CDATA[and I think that many start-ups -<br />]]></text>
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<text><![CDATA[we're seeing quite a few at the moment in this area.<br />]]></text>
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<text><![CDATA[What are the 'false-good ideas' ?<br />]]></text>
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<text><![CDATA[These projects are - financially and economically -<br />]]></text>
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<text><![CDATA[difficult to run<br />]]></text>
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<text><![CDATA[within a European context.<br />]]></text>
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<text><![CDATA[Where our network level is too low -<br />]]></text>
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<text><![CDATA[in terms of hardware, of components,<br />]]></text>
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<text><![CDATA[this is where - unfortunately -<br />]]></text>
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<text><![CDATA[it still is very risky today<br />]]></text>
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<text><![CDATA[to launch a company<br />]]></text>
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<text><![CDATA[on the basis of a performance, a physical gain<br />]]></text>
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<text><![CDATA[which is bound to be difficult to maintain<br />]]></text>
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<text><![CDATA[economically in the face of worldwide competition.<br />]]></text>
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<text><![CDATA[Otherwise there is the area<br />]]></text>
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<text><![CDATA[of information management,<br />]]></text>
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<text><![CDATA[documentary management -<br />]]></text>
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<text><![CDATA[everything in the field of company software<br />]]></text>
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<text><![CDATA[which are, at the moment, swept aside<br />]]></text>
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<text><![CDATA[by on line offers which do change -<br />]]></text>
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<text><![CDATA[or rather, which reduce to nothing - these new company approaches.<br />]]></text>
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<text><![CDATA[Innovation has found its television.<br />]]></text>
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